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Anand Agricultural University, Anand

Anand Agricultural University (AAU) was established in 2004 at Anand with the support of the Government of Gujarat, Act No.(Guj 5 of 2004) dated April 29, 2004. Caved out of the erstwhile Gujarat Agricultural University (GAU), the dream institution of Sardar Vallabhbhai Patel and Dr. K. M. Munshi, the AAU was set up to provide support to the farming community in three facets namely education, research and extension activities in Agriculture, Horticulture Engineering, product Processing and Home Science. At present there seven Colleges, seventeen Research Centers and six Extension Education Institute working in nine districts of Gujarat namely Ahmedabad, Anand, Dahod, Kheda, Panchmahal, Vadodara, Mahisagar, Botad and Chhotaudepur AAU's activities have expanded to span newer commodity sectors such as soil health card, bio-diesel, medicinal plants apart from the mandatory ones like rice, maize, tobacco, vegetable crops, fruit crops, forage crops, animal breeding, nutrition and dairy products etc. the core of AAU's operating philosophy however, continues to create the partnership between the rural people and committed academic as the basic for sustainable rural development. In pursuing its various programmes AAU's overall mission is to promote sustainable growth and economic independence in rural society. AAU aims to do this through education, research and extension education. Thus, AAU works towards the empowerment of the farmers.

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201418
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Subject: Agricultural Business Management × End date: 2014 × Start date: 2014 × Type: Thesis ×
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Now showing 1 - 9 of 18
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    ThesisItemOpen Access
    MARKET POTENTIAL OF DEHYDRATED VEGETABLE POWDER IN ORGANIZED & UNORGANIZED SECTOR IN SELECTED DISTRICTS OF GUJARAT
    (Anand Agricultural University, Anand, 2014) MEGHA R MAKWANA; Mr. YOGESH LAD
    The food processing industry is of enormous significance for India's development, as it has efficiently and effectively linked the nation’s economy, industry and agriculture. The linking of these three pillars has synergized the development process and promoted the growth of the nation to a great extent. The study entitled “Market Potential of Dehydrated Vegetable Powder in Organized & Unorganized Sector in Selected Districts of Gujarat” was taken up with the basic objectives of studying the current market position of Penta Pure Foods in the selected district of Gujarat. The study has helped to know the competitors analysis as well as factor which were important for selection of dehydrated vegetable powder along with the new product requirement by the consumers so that Penta Pure Foods can expand their market in near future based on providing consumer based product
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    ThesisItemOpen Access
    A STUDY ON CONSUMER SATISFACTION OF PANCHAMRUT DAIRY PRODUCTS IN PANCHMAHAL DISTRICT OF GUJARAT STATE
    (AAU, Anand, 2014) SHASHANK JAIN; Dr. Mahesh R. Prajapati
    This project entitled “A study on consumer satisfaction of Panchamrut dairy products in Panchmahal district of Gujarat state” was carried out in lines of the objectives; to know the purchase behaviour and factors considered by customers before purchase of selected dairy products also to find out the perceived importance of attributes responsible for satisfaction and performance after use and to know the process of problem redresses adopted by consumers and feedback mechanism from dairy.
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    ThesisItemOpen Access
    CONSUMER PERCEPTION TOWARDS PROCESSED DAIRY PRODUCTS IN SELECTED CITIES OF MAHARASHTRA, UTTAR PRADESH, GUJARAT AND PUNJAB
    (AAU, Anand, 2014) KHANNA, VISHITA; Dr. Sanjiv Kumar
    In India, rural household consume almost 50 percent of total milk production. The remaining 50 percent is sold in the domestic market. Of the share of milk sold in the domestic market, almost 50 percent is consumed in fluid for, 35 percent is consumed as traditional products like cheese, yoghurt and milk based sweets and the rest 15 percent is consumed in the form of butter, ghee, milk powder and other processed diary products like baby foods, ice cream, whey powder, casein, milk albumin, etc. According to Indian Dairy Industry Analysis, India is the world’s largest milk producer, accounting for around 17% of the global milk production. The study entitled “Consumer perception towards processed dairy products in selected cities of Maharashtra, Uttar pradesh, Gujarat and Punjab” was taken up with the objective to study the problems that consumer face when they make the dairy products like dahi at home.
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    ThesisItemOpen Access
    A STUDY ON CONSUMER BUYING BEHAVIOUR OF RAMDEV ACHAR MASALA IN AHMEDABAD CITY AND RAMDEV'S DISTRIBUTION CHANNEL SATISFACTION IN EASTERN REGION OF AHMEDABAD CITY
    (AAU, Anand, 2014) VADIWALA, JINITA PRASHANTKUMAR; Mr. T. S. Shibin
    The study entitled “A study on consumer buying behaviour of Ramdev Achar Masala in Ahmedabad city and Ramdev's Distribution channel satisfaction in eastern region of Ahmedabad city” is carried out to know consumer buying behaviour for Ramdev Achar Masala and find out factors influencing to buy ii Ramdev Achar Masala in Ahmedabad City. Another objective of study is to find distribution channel satisfaction level for Ramdev Food Products Pvt. Ltd. in eastern region of Ahmedabad city and also find out its core competitors and their factors influencing against Ramdev Food Products. The study has been undertaken by doing primary survey where sampling method is non-probability.
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    ThesisItemOpen Access
    STUDY OF NATURAL AND ORGANIC FOOD MARKET IN DELHI NCR REGION
    (AAU, Anand, 2014) Upadhyay, Keyur Yogeshbhai; Dr. Sanjiv Kumar
    With the growing awareness of natural and organic farming practices and the various health benefits availing from them, the buying patterns of consumers have found to be shifting towards natural and organic foods. The study entitled, ”Study of Natural and Organic Food Market In Delhi NCR Region” is aimed at investigating the factors affecting the Natural and Organic food market in Delhi and NCR region. The study has been carried out in line of the objectives like awareness level of Natural and Organic foods, factors affecting the purchase decision of consumers for Natural and Organic food, consumer perception about Natural and Organic foods, the number of distribution channels for sales of Natural and Organic foods and the factors affecting retailers for sales of Natural and Organic are studied.
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    ThesisItemOpen Access
    Market Penetration of Amul Dahi in West Amhedabad City
    (AAU, Anand, 2014) Soni, Devalbahen Sudhirkumar; DR. R. S. PUNDIR
    The research project entitled “Market Penetration of Amul Dahi in West Ahmedabad City” is mainly focused on actual market of Dahi. The study used census approach and census unit consisted of Amul milk retailers of West Ahmedabad city. A total of 1320 milk retailers were studied to meet the stipulated objectives. The study has three specific objectives viz. to find the current market of dahi, reasons for not selling Amul Dahi by retailers and the alternatives to encourage retailers to sale Amul Dahi in West Ahmedabad city.
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    ThesisItemOpen Access
    A STUDY ON CONSUMER BUYING BEHAVIOUR OF RAMDEV HING IN AHMEDABAD CITY AND RAMDEV'S DISTRIBUTION CHANNEL SATISFACTION IN WESTERN REGION OF AHMEDABAD CITY
    (AAU, Anand, 2014) SHAH, KHUSHALI UMESHBHAI; Mr. DILIP R. VAHONIYA
    The Spices industry has been witnessing phenomenal growth rates both in the international and the domestic market. The growth in this sector has been attributed to the increasing trend towards eating ethnic or oriental foods in the developed countries and the increasing affluence of consumers in Asian countries, The shift in the consumption trend towards natural products has also contributed to the increased global demand for spices. The study entitled “A study on consumer buying behaviour of Ramdev Hing in Ahmedabad city and Ramdev's Distribution channel satisfaction in western region II of Ahmedabad city” was carried out to know consumer buying behavior and its satisfaction for Ramdev Hing in Ahmedabad City and also distribution channel satisfaction level for Ramdev Food Products Pvt. Ltd. in western region of Ahmedabad city.
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    ThesisItemOpen Access
    RETAILERS’ FEASIBILITY STUDY OF MOR ‘N’ MOR ICE CREAM IN WEST-AHMEDABAD CITY OF GUJARAT STATE
    (AAU, Anand, 2014) RAVAL, HARDIK PRAFULLKUMAR; Mr. DILIP R. VAHONIYA
    The project entitled “Retailers’ feasibility study of Mor ‘n’ Mor ice cream in West-Ahmedabad city of Gujarat state “has been carried out under Mor n Mor Ice cream. The project was taken up with the basic objectives to study the market share of ice cream industries in West Ahmedabad city of Gujarat, to find out the awareness level of Mor ‘n’ Mor Ice cream brand among retailers and to carry out competitive analysis among competitors for various factors critical in retailing of ice cream at study area. In this survey various types of retailers are approached like dairy and sweets shops, soda shops, pan centres, special ice cream shops, Kirana stores and snacks shops at different proportions within 5 main area of West Ahmedabad city named as Gurukul, Neharunagar, Memnagar, RTO and Chandkheda and their business hours and other personal details collected for future reference. Study had covered 200 sample sizes for survey.
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    ThesisItemOpen Access
    CONSUMER BUYING BEHAVIOUR OF NON-CARBONATED FRUIT DRINK IN THASRA AND GALTESHWAR TALUKAS OF KHEDA DISTRICT OF GUJARAT
    (AAU, Anand, 2014) PATEL, NIMESH GHANSHYAMBHAI; Mr. T. S. Shibin
    Carbonated Drinks were common preference among all the individuals before fruit drinks were being introduced. With the changing lifestyle and income levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of fruit drinks. The study entitled, “Consumer buying behaviour of non-carbonated fruit drink in Thasra and Galteshwar talukas of Kheda district of Gujarat.” aimed at investigating consumer behaviour in buying of soft drink. The study has been carried out with the line of objectives to know the awareness of fruit drink, factor influencing the buying behaviour of non-carbonated fruit drink and carbonated drink and the brand loyalty for non-carbonated fruit drink brand in Thasra and Galteshwar talukas of Kheda district of Gujarat.