CONSUMER PERCEPTION TOWARDS PROCESSED DAIRY PRODUCTS IN SELECTED CITIES OF MAHARASHTRA, UTTAR PRADESH, GUJARAT AND PUNJAB
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Date
2014
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Publisher
AAU, Anand
Abstract
In India, rural household consume almost 50 percent of total milk production. The
remaining 50 percent is sold in the domestic market. Of the share of milk sold in
the domestic market, almost 50 percent is consumed in fluid for, 35 percent is
consumed as traditional products like cheese, yoghurt and milk based sweets and
the rest 15 percent is consumed in the form of butter, ghee, milk powder and other
processed diary products like baby foods, ice cream, whey powder, casein, milk
albumin, etc. According to Indian Dairy Industry Analysis, India is the world’s
largest milk producer, accounting for around 17% of the global milk production.
The study entitled “Consumer perception towards processed dairy products in
selected cities of Maharashtra, Uttar pradesh, Gujarat and Punjab” was taken up
with the objective to study the problems that consumer face when they make the
dairy products like dahi at home.
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Keywords
economics, biological phenomena, resins, productivity, technological changes, exhibitions, developmental stages, marketing, biological development, selection, marketing