A STUDY ON CONSUMER SATISFACTION OF PANCHAMRUT DAIRY PRODUCTS IN PANCHMAHAL DISTRICT OF GUJARAT STATE
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Date
2014
Authors
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Journal ISSN
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Publisher
AAU, Anand
Abstract
This project entitled “A study on consumer satisfaction of Panchamrut dairy
products in Panchmahal district of Gujarat state” was carried out in lines of the
objectives; to know the purchase behaviour and factors considered by customers
before purchase of selected dairy products also to find out the perceived
importance of attributes responsible for satisfaction and performance after use
and to know the process of problem redresses adopted by consumers and
feedback mechanism from dairy.
Description
Keywords
Business management, marketing