CONSUMER BUYING BEHAVIOUR OF NON-CARBONATED FRUIT DRINK IN THASRA AND GALTESHWAR TALUKAS OF KHEDA DISTRICT OF GUJARAT
Loading...
Date
2014
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
AAU, Anand
Abstract
Carbonated Drinks were common preference among all the individuals before
fruit drinks were being introduced. With the changing lifestyle and income
levels, people are shifting their consumption patterns and have therefore
become more health conscious thus leading to increase in demand of fruit
drinks. The study entitled, “Consumer buying behaviour of non-carbonated fruit drink
in Thasra and Galteshwar talukas of Kheda district of Gujarat.” aimed at
investigating consumer behaviour in buying of soft drink. The study has been
carried out with the line of objectives to know the awareness of fruit drink,
factor influencing the buying behaviour of non-carbonated fruit drink and
carbonated drink and the brand loyalty for non-carbonated fruit drink brand in
Thasra and Galteshwar talukas of Kheda district of Gujarat.
Description
Keywords
economics, biological phenomena, resins, productivity, technological changes, exhibitions, developmental stages, marketing, biological development, selection, marketing