CONSUMER BUYING BEHAVIOUR OF NON-CARBONATED FRUIT DRINK IN THASRA AND GALTESHWAR TALUKAS OF KHEDA DISTRICT OF GUJARAT

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dc.contributor.advisorMr. T. S. Shibin
dc.contributor.authorPATEL, NIMESH GHANSHYAMBHAI
dc.date.accessioned2017-02-16T08:52:50Z
dc.date.available2017-02-16T08:52:50Z
dc.date.issued2014
dc.description.abstractCarbonated Drinks were common preference among all the individuals before fruit drinks were being introduced. With the changing lifestyle and income levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of fruit drinks. The study entitled, “Consumer buying behaviour of non-carbonated fruit drink in Thasra and Galteshwar talukas of Kheda district of Gujarat.” aimed at investigating consumer behaviour in buying of soft drink. The study has been carried out with the line of objectives to know the awareness of fruit drink, factor influencing the buying behaviour of non-carbonated fruit drink and carbonated drink and the brand loyalty for non-carbonated fruit drink brand in Thasra and Galteshwar talukas of Kheda district of Gujarat.en_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810001223
dc.keywordsconsumer, fruit drink, non-carbonated, Thasra, Galteshwar, Kheda, Gujaraten_US
dc.language.isoenen_US
dc.publisherAAU, Ananden_US
dc.subAgricultural Business Managementen_US
dc.subjecteconomics, biological phenomena, resins, productivity, technological changes, exhibitions, developmental stages, marketing, biological development, selectionen_US
dc.subjectmarketingen_US
dc.themeagricultural business managementen_US
dc.these.typeM.Scen_US
dc.titleCONSUMER BUYING BEHAVIOUR OF NON-CARBONATED FRUIT DRINK IN THASRA AND GALTESHWAR TALUKAS OF KHEDA DISTRICT OF GUJARATen_US
dc.typeThesisen_US
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