A STUDY ON CONSUMER BUYING BEHAVIOUR OF RAMDEV ACHAR MASALA IN AHMEDABAD CITY AND RAMDEV'S DISTRIBUTION CHANNEL SATISFACTION IN EASTERN REGION OF AHMEDABAD CITY
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Date
2014
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
AAU, Anand
Abstract
The study entitled “A study on consumer buying behaviour of Ramdev Achar
Masala in Ahmedabad city and Ramdev's Distribution channel satisfaction in
eastern region of Ahmedabad city” is carried out to know consumer buying
behaviour for Ramdev Achar Masala and find out factors influencing to buy
ii
Ramdev Achar Masala in Ahmedabad City. Another objective of study is to
find distribution channel satisfaction level for Ramdev Food Products Pvt. Ltd.
in eastern region of Ahmedabad city and also find out its core competitors and
their factors influencing against Ramdev Food Products. The study has been
undertaken by doing primary survey where sampling method is non-probability.
Description
Keywords
economics, biological phenomena, resins, productivity, technological changes, exhibitions, developmental stages, marketing, biological development, selection, marketing