Market Penetration of Amul Dahi in West Amhedabad City
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Date
2014
Authors
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Journal ISSN
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Publisher
AAU, Anand
Abstract
The research project entitled “Market Penetration of Amul Dahi in West
Ahmedabad City” is mainly focused on actual market of Dahi. The study used
census approach and census unit consisted of Amul milk retailers of West
Ahmedabad city. A total of 1320 milk retailers were studied to meet the
stipulated objectives.
The study has three specific objectives viz. to find the current market of dahi,
reasons for not selling Amul Dahi by retailers and the alternatives to encourage
retailers to sale Amul Dahi in West Ahmedabad city.
Description
Keywords
economics, biological phenomena, resins, productivity, technological changes, exhibitions, developmental stages, marketing, biological development, selection, marketing