A STUDY ON CONSUMER BUYING BEHAVIOUR OF RAMDEV HING IN AHMEDABAD CITY AND RAMDEV'S DISTRIBUTION CHANNEL SATISFACTION IN WESTERN REGION OF AHMEDABAD CITY
Loading...
Date
2014
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
AAU, Anand
Abstract
The Spices industry has been witnessing phenomenal growth rates both in the
international and the domestic market. The growth in this sector has been attributed
to the increasing trend towards eating ethnic or oriental foods in the developed
countries and the increasing affluence of consumers in Asian countries, The shift in
the consumption trend towards natural products has also contributed to the
increased global demand for spices. The study entitled “A study on consumer buying behaviour of Ramdev Hing in
Ahmedabad city and Ramdev's Distribution channel satisfaction in western region
II
of Ahmedabad city” was carried out to know consumer buying behavior and its
satisfaction for Ramdev Hing in Ahmedabad City and also distribution channel
satisfaction level for Ramdev Food Products Pvt. Ltd. in western region of
Ahmedabad city.
Description
Keywords
economics, biological phenomena, resins, productivity, technological changes, exhibitions, developmental stages, marketing, biological development, selection, marketing