RETAILERS’ FEASIBILITY STUDY OF MOR ‘N’ MOR ICE CREAM IN WEST-AHMEDABAD CITY OF GUJARAT STATE
Loading...
Date
2014
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
AAU, Anand
Abstract
The project entitled “Retailers’ feasibility study of Mor ‘n’ Mor ice cream in
West-Ahmedabad city of Gujarat state “has been carried out under Mor n Mor Ice
cream. The project was taken up with the basic objectives to study the market
share of ice cream industries in West Ahmedabad city of Gujarat, to find out the
awareness level of Mor ‘n’ Mor Ice cream brand among retailers and to carry out
competitive analysis among competitors for various factors critical in retailing of
ice cream at study area.
In this survey various types of retailers are approached like dairy and sweets
shops, soda shops, pan centres, special ice cream shops, Kirana stores and snacks
shops at different proportions within 5 main area of West Ahmedabad city named
as Gurukul, Neharunagar, Memnagar, RTO and Chandkheda and their business
hours and other personal details collected for future reference. Study had covered
200 sample sizes for survey.
Description
Keywords
economics, biological phenomena, resins, productivity, technological changes, exhibitions, developmental stages, marketing, biological development, selection, marketing