RETAILERS’ FEASIBILITY STUDY OF MOR ‘N’ MOR ICE CREAM IN WEST-AHMEDABAD CITY OF GUJARAT STATE

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dc.contributor.advisorMr. DILIP R. VAHONIYA
dc.contributor.authorRAVAL, HARDIK PRAFULLKUMAR
dc.date.accessioned2017-02-16T08:57:08Z
dc.date.available2017-02-16T08:57:08Z
dc.date.issued2014
dc.description.abstractThe project entitled “Retailers’ feasibility study of Mor ‘n’ Mor ice cream in West-Ahmedabad city of Gujarat state “has been carried out under Mor n Mor Ice cream. The project was taken up with the basic objectives to study the market share of ice cream industries in West Ahmedabad city of Gujarat, to find out the awareness level of Mor ‘n’ Mor Ice cream brand among retailers and to carry out competitive analysis among competitors for various factors critical in retailing of ice cream at study area. In this survey various types of retailers are approached like dairy and sweets shops, soda shops, pan centres, special ice cream shops, Kirana stores and snacks shops at different proportions within 5 main area of West Ahmedabad city named as Gurukul, Neharunagar, Memnagar, RTO and Chandkheda and their business hours and other personal details collected for future reference. Study had covered 200 sample sizes for survey.en_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810001224
dc.keywordsretailer, feasibility, mor n mor ice cream, west Ahmedabad, Gujaraten_US
dc.language.isoenen_US
dc.publisherAAU, Ananden_US
dc.subAgricultural Business Managementen_US
dc.subjecteconomics, biological phenomena, resins, productivity, technological changes, exhibitions, developmental stages, marketing, biological development, selectionen_US
dc.subjectmarketingen_US
dc.themeagricultural business managementen_US
dc.these.typeM.Scen_US
dc.titleRETAILERS’ FEASIBILITY STUDY OF MOR ‘N’ MOR ICE CREAM IN WEST-AHMEDABAD CITY OF GUJARAT STATEen_US
dc.typeThesisen_US
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