BUYING BEHAVIOUR AND SATISFACTION LEVEL OF FARMERS TOWARDS PESTICIDES IN JUNAGADH DISTRICT 3691
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Date
2023-06
Journal Title
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Volume Title
Publisher
JAU,JUNAGADH
Abstract
The study titled "Buying behavior and satisfaction level of farmers towards
pesticides in Junagadh district" was conducted to examine the socio-economic profile
of farmers, factors influencing their buying behaviour, pesticide handling practices and
safety measures, problems encountered during pesticide purchase and the level of
satisfaction among farmers. The study was conducted in the year 2023 in the Junagadh
district and a total of 150 farmers were selected as participants. Various analytical
methods were used such as simple tabular analysis, categorical regression analysis,
frequency percentage method, garrett’s ranking technique and importance performance
analysis. The study found that variables such as landholding, the influence of fellow
farmers, and past experience with pesticides significantly influenced buying the
'ULALA' Insecticide. Most farmers acknowledged the impact of pesticides on human
health and the environment, yet they also recognized their necessity for achieving high
crop yields. However, a majority of farmers did not use any personal protective
equipment (PPE) during pesticide mixing or application. As a result common symptoms
observed among them included headaches, fatigue, and skin irritation. The main
challenges faced by farmers when using pesticides were the high cost of pesticides,
health hazards from toxicity and limited knowledge about recommended doses. The
company should have prioritized attributes like product size and complete pest control
for greater farmer satisfaction. The speed of killing pest and product availability were
important factors for farmers, and implementing these attributes met their expectations.