DEVELOPMENT AND DISSEMINATION OF VIDEOS ON SCIENTIFIC ANIMAL HUSBANDRY MANAGEMENT PRACTICES THROUGH SOCIAL MEDIA PLATFORM
| dc.contributor.advisor | K. SATYANARAYAN | |
| dc.contributor.author | SHIVA RAJKUMAR C M | |
| dc.date.accessioned | 2024-01-04T16:57:25Z | |
| dc.date.available | 2024-01-04T16:57:25Z | |
| dc.date.issued | 2022 | |
| dc.description.abstract | YouTube is considered to be the largest video sharing site and hence, a study on development and dissemination of videos on scientific animal husbandry management practices was taken up, with the objectives to develop and evaluate selected videos on animal husbandry practices for livestock farmers and to develop a social media platform for dissemination of videos among livestock farmers. A list of important management practices for the videos was shortlisted. Development of videos was done by using combination of visuals, narration, texts pictures and background music. Videos developed within duration of nine minutes each, in MP4 format. The developed videos were evaluated for its content and quality by team of experts. A YouTube channel social media platform named Pashu Pragna was created and the developed videos were uploaded for dissemination of information. The total views for the videos within 28 days of creating channel and uploading were 3052 whereas, the watch time in hours was 88.40 and average watch duration was 1:44 minutes. The total number of subscriptions at the time of analysis was 218. The ratio of views for Subscribed: Non-subscribed was 503:2549. The videos had reached across the nation such as Bangladesh, Pakistan, Indonesia and Thailand. The Vw, AVD, APV was found significantly higher (87.50%, 1:46 and 25.30%), among men compared to women (12.50%, 1:25 and 20.20%). Among age groups the majority of share in total views were found to be by 25-34 years age group (58.20%). To access the knowledge gain, data was collected from two taluks of Kolar district of Karnataka state. It was observed that the mean knowledge scores of the respondents for selected four scientific management practices was statistically significant at five per cent i.e. (P<0.05 | |
| dc.identifier.uri | https://krishikosh.egranth.ac.in/handle/1/5810205754 | |
| dc.language.iso | English | |
| dc.pages | 118 | |
| dc.publisher | KARNATAKA VETERINARY, ANIMAL AND FISHERIES SCIENCES UNIVERSITY, BIDAR-585401 | |
| dc.sub | Veterinary and Animal Husbandry Extension Education | |
| dc.theme | Veterinary and Animal Husbandry Extension Education | |
| dc.these.type | M.V.Sc. | |
| dc.title | DEVELOPMENT AND DISSEMINATION OF VIDEOS ON SCIENTIFIC ANIMAL HUSBANDRY MANAGEMENT PRACTICES THROUGH SOCIAL MEDIA PLATFORM | |
| dc.type | Thesis |