DEVELOPMENT AND DISSEMINATION OF VIDEOS ON SCIENTIFIC ANIMAL HUSBANDRY MANAGEMENT PRACTICES THROUGH SOCIAL MEDIA PLATFORM
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Date
2022
Authors
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Journal ISSN
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Publisher
KARNATAKA VETERINARY, ANIMAL AND FISHERIES SCIENCES UNIVERSITY, BIDAR-585401
Abstract
YouTube is considered to be the largest video sharing site and hence, a study on
development and dissemination of videos on scientific animal husbandry management
practices was taken up, with the objectives to develop and evaluate selected videos on
animal husbandry practices for livestock farmers and to develop a social media platform
for dissemination of videos among livestock farmers. A list of important management
practices for the videos was shortlisted. Development of videos was done by using
combination of visuals, narration, texts pictures and background music. Videos developed
within duration of nine minutes each, in MP4 format. The developed videos were evaluated
for its content and quality by team of experts. A YouTube channel social media platform
named Pashu Pragna was created and the developed videos were uploaded for
dissemination of information. The total views for the videos within 28 days of creating
channel and uploading were 3052 whereas, the watch time in hours was 88.40 and average
watch duration was 1:44 minutes. The total number of subscriptions at the time of analysis
was 218. The ratio of views for Subscribed: Non-subscribed was 503:2549. The videos had
reached across the nation such as Bangladesh, Pakistan, Indonesia and Thailand. The Vw,
AVD, APV was found significantly higher (87.50%, 1:46 and 25.30%), among men
compared to women (12.50%, 1:25 and 20.20%). Among age groups the majority of share
in total views were found to be by 25-34 years age group (58.20%). To access the
knowledge gain, data was collected from two taluks of Kolar district of Karnataka state. It
was observed that the mean knowledge scores of the respondents for selected four scientific
management practices was statistically significant at five per cent i.e. (P<0.05