AN EMPIRICAL STUDY ON VARIOUS ASPECTS OF UPL FUNGICIDE USAGE AMONG FARMERS IN RAJKOT DISTRICT 3772
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Date
2023-09
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JAU JUNAGADH
Abstract
This study aims to measure the growth and stability of the cumin crop, identify
factors influencing brand loyalty, examine the impact of promotional activities on
farmers' purchase behavior, assess farmers' awareness levels, and determine their
satisfaction levels. The research was conducted in three talukas of Rajkot district using
a multistage sampling technique, with 200 farmers selected as respondents. Various
research methodologies were employed to achieve the study's objectives. CAGR and
CDVI were used to assess the growth and stability of the cumin crop, while a Linear
Multiple Regression Model was employed to identify factors affecting brand loyalty
towards UPL fungicide. Garrett's ranking technique was used to study the influence of
promotional activities on farmers' purchase behavior, and a class interval was utilized to
determine farmers' awareness levels about Avancer Glow. Importance-Performance
Analysis was conducted to identify farmers' satisfaction levels towards UPL fungicide.
The study investigated cumin production, factors influencing the purchase of Avancer
Glow, promotional activities for pesticide sales, awareness levels about Avancer Glow
fungicide among farmers, and cumin farmers' satisfaction with fungicide attributes. The
findings revealed significant growth in cumin production during the first period,
followed by slower but positive growth in the second period. Factors such as product
quality and dealer influence positively affected the purchase of Avancer Glow. On-farm
demonstrations and farmer meetings played significant roles in pesticide purchases.
However, awareness about Avancer Glow fungicide was found to be low among farmers.
Farmer satisfaction varied, with areas for improvement identified. Enhancing product
quality, considering dealer opinions, and implementing interactive promotions are
crucial for increasing Avancer Glow purchases. Efforts to raise awareness and improve
fungicide attributes are recommended to enhance crop productivity