A STUDY ON EFFECTIVENESS OF e-NAM IN DUGGIRALA MARKET OF ANDHRA PRADESH
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Date
2021-12-08
Authors
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Acharya N.G. Ranga Agricultural University, Guntur
Abstract
The study was conducted to analyse the profile of e-NAM registered farmers and
to explore the functioning of e-NAM in Duggirala market of Andhra Pradesh. Knowledge
of e-NAM registered farmers in the functioning / features of e-NAM was examined.
Effectiveness of e-NAM in enhancing farm income as perceived by e-NAM registered
farmers was assessed. The relationship between profile and knowledge of e-NAM
registered farmers was elicited. The constraints faced by e-NAM registered farmers and
suggestions given by them to overcome their constraints were educed. A strategy was
developed to fulfil the objectives of e-NAM.
Exploratory research design was followed for the study. The investigation was
purposively carried out in Guntur district of Andhra Pradesh during the year 2019-20 as
the locale consists of highest number of e-NAM registered farmers in the state.
Duggirala e-NAM was selected purposively as it was only the e-NAM integrated APMC
having 100 per cent online transactions in the state. Six mandals with highest number of
e-NAM registered farmers namely Kollur, Kollipara, Bhattiprolu, Tenali, Mangalagiri
and Duggirala in Guntur district were purposively selected for the study. From each
mandal 20 e-NAM registered farmers were selected randomly thus, making a total of 120.
The data was collected with the help of semi-structured interview schedule through
personal interview method and focused group discussions. The data obtained was
analyzed by using suitable statistical methods.
The detailed analysis of the study has shown that majority of e-NAM registered
farmers were in middle age, completed high school education, small farmers, had medium
level of social participation, mass media exposure, extension contact, risk orientation,
market orientation, income orientation, telescopic faculty and economic motivation. The
study revealed that majority of e-NAM registered farmers had medium level of
knowledge on functioning / features of e-NAM. Further, the study also revealed that
majority of e-NAM registered farmers’ perceived medium effectiveness of e-NAM in
enhancing their farm income.
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The entire functioning of e-NAM was categorized phase-wise viz., Gate entry,
Assaying, Online trading, Weighment & Invoice, Online payment and Gate exit. The
functioning under each phase was explored by taking the components of each phase in to
consideration as well as the prescribed guidelines of e-NAM for each component.
Accordingly, the deviations were documented with proper reasoning. Further, the
consequences of deviation were also documented keeping in view of the effective
functioning of e-NAM.
Among the major constraints faced by e-NAM registered farmers, lack of
remunerative prices was the major constraint while trading in e-NAM followed by
cartelization of traders, complexity of e-NAM trading process, price doesn't match with
quality of produce, substantial decrease in bid prices, low participation of traders, difficult
to meet immediate cash requirements, poor functioning of quality assaying unit and lack
of digital literacy. The major suggestions given by them were bid prices should start from
MSP, payment settlement on the same day of trading, Provision of live trading
experience, proper awareness and trainings should be given to farmers on operation of
scheme, effective feedback mechanism should be established, dissemination of market
information and hamali charges regulation.
Description
A STUDY ON EFFECTIVENESS OF
e-NAM IN DUGGIRALA MARKET
OF ANDHRA PRADESH