A STUDY ON EFFECTIVENESS OF e-NAM IN DUGGIRALA MARKET OF ANDHRA PRADESH

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dc.contributor.advisorRAMA DEVY, Dr. M.
dc.contributor.author. SHANMUKH RAJU, M
dc.date.accessioned2021-12-08T07:08:09Z
dc.date.available2021-12-08T07:08:09Z
dc.date.issued2021-12-08
dc.descriptionA STUDY ON EFFECTIVENESS OF e-NAM IN DUGGIRALA MARKET OF ANDHRA PRADESHen_US
dc.description.abstractThe study was conducted to analyse the profile of e-NAM registered farmers and to explore the functioning of e-NAM in Duggirala market of Andhra Pradesh. Knowledge of e-NAM registered farmers in the functioning / features of e-NAM was examined. Effectiveness of e-NAM in enhancing farm income as perceived by e-NAM registered farmers was assessed. The relationship between profile and knowledge of e-NAM registered farmers was elicited. The constraints faced by e-NAM registered farmers and suggestions given by them to overcome their constraints were educed. A strategy was developed to fulfil the objectives of e-NAM. Exploratory research design was followed for the study. The investigation was purposively carried out in Guntur district of Andhra Pradesh during the year 2019-20 as the locale consists of highest number of e-NAM registered farmers in the state. Duggirala e-NAM was selected purposively as it was only the e-NAM integrated APMC having 100 per cent online transactions in the state. Six mandals with highest number of e-NAM registered farmers namely Kollur, Kollipara, Bhattiprolu, Tenali, Mangalagiri and Duggirala in Guntur district were purposively selected for the study. From each mandal 20 e-NAM registered farmers were selected randomly thus, making a total of 120. The data was collected with the help of semi-structured interview schedule through personal interview method and focused group discussions. The data obtained was analyzed by using suitable statistical methods. The detailed analysis of the study has shown that majority of e-NAM registered farmers were in middle age, completed high school education, small farmers, had medium level of social participation, mass media exposure, extension contact, risk orientation, market orientation, income orientation, telescopic faculty and economic motivation. The study revealed that majority of e-NAM registered farmers had medium level of knowledge on functioning / features of e-NAM. Further, the study also revealed that majority of e-NAM registered farmers’ perceived medium effectiveness of e-NAM in enhancing their farm income. xiv The entire functioning of e-NAM was categorized phase-wise viz., Gate entry, Assaying, Online trading, Weighment & Invoice, Online payment and Gate exit. The functioning under each phase was explored by taking the components of each phase in to consideration as well as the prescribed guidelines of e-NAM for each component. Accordingly, the deviations were documented with proper reasoning. Further, the consequences of deviation were also documented keeping in view of the effective functioning of e-NAM. Among the major constraints faced by e-NAM registered farmers, lack of remunerative prices was the major constraint while trading in e-NAM followed by cartelization of traders, complexity of e-NAM trading process, price doesn't match with quality of produce, substantial decrease in bid prices, low participation of traders, difficult to meet immediate cash requirements, poor functioning of quality assaying unit and lack of digital literacy. The major suggestions given by them were bid prices should start from MSP, payment settlement on the same day of trading, Provision of live trading experience, proper awareness and trainings should be given to farmers on operation of scheme, effective feedback mechanism should be established, dissemination of market information and hamali charges regulation.en_US
dc.identifier.urihttps://krishikosh.egranth.ac.in/handle/1/5810178805
dc.keywordsEFFECTIVENESS, e-NAM, DUGGIRALA MARKET, ANDHRA PRADESHen_US
dc.language.isoEnglishen_US
dc.pages140en_US
dc.publisherAcharya N.G. Ranga Agricultural University, Gunturen_US
dc.subAgricultural Extensionen_US
dc.themeA STUDY ON EFFECTIVENESS OF e-NAM IN DUGGIRALA MARKET OF ANDHRA PRADESHen_US
dc.these.typeM.Scen_US
dc.titleA STUDY ON EFFECTIVENESS OF e-NAM IN DUGGIRALA MARKET OF ANDHRA PRADESHen_US
dc.typeThesisen_US
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