MUSHROOM PICKLE MARKETING: A STUDY OF GWALIOR CITY
Abstract
ABSTRACT
This project has done to know the consumption pattern of mushroom pickle in Gwalior City and
also what are the preferences in buying the mushroom pickle? Both coupled yielded reason for
current level of satisfaction. There was insufficient secondary data due to which primary data
was collected. This project was conducted within the geographical region of Gwalior with a
sample of 150 respondents. Data were collected from the selected interviewees by the
questionnaire. The study showed that all of the total respondents (100.00%) consume the
mushroom pickle, 59.00% respondents use the readymade pickle from market. Pachranga brand
(40.00%), 48.00% respondents buy the 250 gms packaging, 50.00 (%) respondents use 1 bottle
per month, 54.00 (%) respondents use chapatti as a complimentary food with mushroom pickle,
Check quality parameter (55.00%) and (64.00%) check the manufacturing and expiry date.