MUSHROOM PICKLE MARKETING: A STUDY OF GWALIOR CITY

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dc.contributor.advisorKATHURIA, KAPIL
dc.contributor.authorDHAKAR, ALKESH
dc.date.accessioned2020-12-14T10:12:41Z
dc.date.available2020-12-14T10:12:41Z
dc.date.issued2020-10
dc.description.abstractABSTRACT This project has done to know the consumption pattern of mushroom pickle in Gwalior City and also what are the preferences in buying the mushroom pickle? Both coupled yielded reason for current level of satisfaction. There was insufficient secondary data due to which primary data was collected. This project was conducted within the geographical region of Gwalior with a sample of 150 respondents. Data were collected from the selected interviewees by the questionnaire. The study showed that all of the total respondents (100.00%) consume the mushroom pickle, 59.00% respondents use the readymade pickle from market. Pachranga brand (40.00%), 48.00% respondents buy the 250 gms packaging, 50.00 (%) respondents use 1 bottle per month, 54.00 (%) respondents use chapatti as a complimentary food with mushroom pickle, Check quality parameter (55.00%) and (64.00%) check the manufacturing and expiry date.en_US
dc.identifier.urihttps://krishikosh.egranth.ac.in/handle/1/5810156658
dc.keywordsconsumption,mushroom pickle,quality parameteren_US
dc.language.isoEnglishen_US
dc.publisherNAUNI,UHFen_US
dc.subAgricultural Business Managementen_US
dc.themeconsumption,mushroom pickle,quality parameteren_US
dc.these.typeM.Scen_US
dc.titleMUSHROOM PICKLE MARKETING: A STUDY OF GWALIOR CITYen_US
dc.typeThesisen_US
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