CONSUMPTION PATTERN OF FRUITS AND VEGETABLES IN BENGALURU CITY
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Date
2016-08-10
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU
Abstract
The present study was conducted to know the Consumption pattern of fruits and
vegetables in Bengaluru city. The study revealed that the important factors influencing
the consumers to consume fruits and vegetables are consumer’s perception, health
consciousness, convenience, affordability, nutrition, diet requirement and source of
energy. About 66.67 per cent of consumers consume fruits once a day followed by 27.78
per cent two times a day and 5.56 per cent all three times a day. 50 Per cent of consumers
consume vegetables twice a day, 38.89 per cent all three times a day and 11.11 per cent
only once a day. 53.33 per cent of the consumers buy fruits and vegetables as and when
needed, 26.67 per cent of consumers buy once in two days, 11.11 per cent of consumers
buy daily and 8.89 per cent of the consumers buy weekly once. 54.44 per cent of
households prefer modern retail stores with least preference to online shopping. The
majority 77.78 per cent consumers prefer fresh fruits and vegetables, 22.22 per cent of
consumers prefer cut fruits and vegetables. High price of fruits and vegetables and nonavailability
of required quality and type of fruits and vegetables are the major constraints
faced by the consumers. From this it can be suggested that the modern retail outlets can
display nutritional value and advantages of consuming fruits and vegetables to influence
consumers to purchase fruits and vegetables.