CONSUMPTION PATTERN OF FRUITS AND VEGETABLES IN BENGALURU CITY
| dc.contributor.advisor | Nagaraja, G. N. | |
| dc.contributor.author | APARNA, K. S. | |
| dc.date.accessioned | 2020-10-08T03:47:04Z | |
| dc.date.available | 2020-10-08T03:47:04Z | |
| dc.date.issued | 2016-08-10 | |
| dc.description.abstract | The present study was conducted to know the Consumption pattern of fruits and vegetables in Bengaluru city. The study revealed that the important factors influencing the consumers to consume fruits and vegetables are consumer’s perception, health consciousness, convenience, affordability, nutrition, diet requirement and source of energy. About 66.67 per cent of consumers consume fruits once a day followed by 27.78 per cent two times a day and 5.56 per cent all three times a day. 50 Per cent of consumers consume vegetables twice a day, 38.89 per cent all three times a day and 11.11 per cent only once a day. 53.33 per cent of the consumers buy fruits and vegetables as and when needed, 26.67 per cent of consumers buy once in two days, 11.11 per cent of consumers buy daily and 8.89 per cent of the consumers buy weekly once. 54.44 per cent of households prefer modern retail stores with least preference to online shopping. The majority 77.78 per cent consumers prefer fresh fruits and vegetables, 22.22 per cent of consumers prefer cut fruits and vegetables. High price of fruits and vegetables and nonavailability of required quality and type of fruits and vegetables are the major constraints faced by the consumers. From this it can be suggested that the modern retail outlets can display nutritional value and advantages of consuming fruits and vegetables to influence consumers to purchase fruits and vegetables. | en_US |
| dc.identifier.other | Th-11448 | |
| dc.identifier.uri | https://krishikosh.egranth.ac.in/handle/1/5810152797 | |
| dc.keywords | FRUITS, VEGETABLES, CONSUMPTION | en_US |
| dc.language.iso | English | en_US |
| dc.pages | 59 | en_US |
| dc.publisher | UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU | en_US |
| dc.sub | Agricultural Business Management | en_US |
| dc.theme | CONSUMPTION PATTERN OF FRUITS | en_US |
| dc.these.type | M.B.A. | en_US |
| dc.title | CONSUMPTION PATTERN OF FRUITS AND VEGETABLES IN BENGALURU CITY | en_US |
| dc.type | Thesis | en_US |
| dc.type | Thesis | en_US |