A STUDY ON PRODUCTION AND MARKETING OF MUSHROOM IN BENGALURU RURAL DISTRICT OF KARNATAKA
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Date
2019-11-21
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU
Abstract
The study was conducted to assess the production and marketing of mushroom in
Bengaluru Rural district of Karnataka. The primary data was collected through personal
interview method from 30 mushroom growers, 10 commission agents/wholesalers, 10
Retailers and 30 consumers. The study revealed that 73.34 per cent of the respondents
were growing button mushroom and 26.66 per cent were growing oyster mushroom. The
cost of cultivation for 500 kg capacity mushroom unit was Rs.33411.50. The average
yield per farm was 480 kg, which accounts for the gross return of Rs.77040.00 per farm
and net return of Rs.45108.50. The return per rupee investment was Rs.3.20. About 43.33
per cent of the growers sold through channel-II (Producer-Commission agent/
Wholesaler-Retailer-Consumer), followed by 36.67 per cent in channel-III (ProducerRetailer-Consumer) and remaining 20.00 per cent of the growers sold through channel I
(Producer-Consumer). Producers share in consumers rupee was more in channel-I
(94.62% per kg) compared to other two channels. This is due to less number of
intermediaries in channel-I. The major constraints in production were contamination of
crop bags and limited knowledge about cultivation. Less knowledge about marketing,
exploitation by middlemen, limited cold storage facility and non availability of proper
agency for mushroom purchase were the constraints related to marketing. Appropriate
training programmes have to be organized for mushroom growers to build their capacity
in the area of production and marketing of mushroom.