A STUDY ON PRODUCTION AND MARKETING OF MUSHROOM IN BENGALURU RURAL DISTRICT OF KARNATAKA
| dc.contributor.advisor | Nagaraj, K. H. | |
| dc.contributor.author | MANOHARA, K.S. | |
| dc.date.accessioned | 2020-10-07T06:00:10Z | |
| dc.date.available | 2020-10-07T06:00:10Z | |
| dc.date.issued | 2019-11-21 | |
| dc.description.abstract | The study was conducted to assess the production and marketing of mushroom in Bengaluru Rural district of Karnataka. The primary data was collected through personal interview method from 30 mushroom growers, 10 commission agents/wholesalers, 10 Retailers and 30 consumers. The study revealed that 73.34 per cent of the respondents were growing button mushroom and 26.66 per cent were growing oyster mushroom. The cost of cultivation for 500 kg capacity mushroom unit was Rs.33411.50. The average yield per farm was 480 kg, which accounts for the gross return of Rs.77040.00 per farm and net return of Rs.45108.50. The return per rupee investment was Rs.3.20. About 43.33 per cent of the growers sold through channel-II (Producer-Commission agent/ Wholesaler-Retailer-Consumer), followed by 36.67 per cent in channel-III (ProducerRetailer-Consumer) and remaining 20.00 per cent of the growers sold through channel I (Producer-Consumer). Producers share in consumers rupee was more in channel-I (94.62% per kg) compared to other two channels. This is due to less number of intermediaries in channel-I. The major constraints in production were contamination of crop bags and limited knowledge about cultivation. Less knowledge about marketing, exploitation by middlemen, limited cold storage facility and non availability of proper agency for mushroom purchase were the constraints related to marketing. Appropriate training programmes have to be organized for mushroom growers to build their capacity in the area of production and marketing of mushroom. | en_US |
| dc.identifier.other | Th-12539 | |
| dc.identifier.uri | https://krishikosh.egranth.ac.in/handle/1/5810152698 | |
| dc.keywords | production and marketing of mushroom, commission agents/wholesalers, Producer-Commission agent/ Wholesaler-Retailer-Consumer | en_US |
| dc.language.iso | English | en_US |
| dc.pages | 67 | en_US |
| dc.publisher | UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU | en_US |
| dc.sub | Agricultural Business Management | en_US |
| dc.theme | PRODUCTION AND MARKETING OF MUSHROOM | en_US |
| dc.these.type | M.B.A. | en_US |
| dc.title | A STUDY ON PRODUCTION AND MARKETING OF MUSHROOM IN BENGALURU RURAL DISTRICT OF KARNATAKA | en_US |
| dc.type | Thesis | en_US |