Anand Agricultural University, Anand

Anand Agricultural University (AAU) was established in 2004 at Anand with the support of the Government of Gujarat, Act No.(Guj 5 of 2004) dated April 29, 2004. Caved out of the erstwhile Gujarat Agricultural University (GAU), the dream institution of Sardar Vallabhbhai Patel and Dr. K. M. Munshi, the AAU was set up to provide support to the farming community in three facets namely education, research and extension activities in Agriculture, Horticulture Engineering, product Processing and Home Science. At present there seven Colleges, seventeen Research Centers and six Extension Education Institute working in nine districts of Gujarat namely Ahmedabad, Anand, Dahod, Kheda, Panchmahal, Vadodara, Mahisagar, Botad and Chhotaudepur AAU's activities have expanded to span newer commodity sectors such as soil health card, bio-diesel, medicinal plants apart from the mandatory ones like rice, maize, tobacco, vegetable crops, fruit crops, forage crops, animal breeding, nutrition and dairy products etc. the core of AAU's operating philosophy however, continues to create the partnership between the rural people and committed academic as the basic for sustainable rural development. In pursuing its various programmes AAU's overall mission is to promote sustainable growth and economic independence in rural society. AAU aims to do this through education, research and extension education. Thus, AAU works towards the empowerment of the farmers.

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Open Access
TO STUDY STANDARD OPERATING PROCEDURES TO MINIMIZE THE PACKAGING MATERIAL LOSSES IN AMUL DAIRY PLANT
(Anand Agricultural University, Anand, 2011) TILAVAT ASHISHKUMAR KESHAVDAS; Prof. Y. A. LAD
Indian economy was not the globalized till 1992; due to recession, the government has to make strategic changes in economic policy during this time. This new economic reforms came into action which leads to globalization and made the Indian market open for world. Reforms raised the competition for even survival of the domestic cooperative dairies. Government realized the need to support the cooperative dairies and decided to protect the cooperative dairies by introducing the Milk Shade Area but it was introduced to groom the domestic cooperatives until it becomes mature to a level where it can face the global competition. When this cooperative sustained for almost a decade, government found them sustainable and they decided to remove such barriers
Open Access
STUDY OF AWARENESS AND PERCEPTION ON CHAMPION AGRO WORLD AMONG THE FARMERS IN RAJKOT DISTRICT OF GUJARAT
(Anand Agricultural University, Anand, 2011) JHA RUCHIKIRAN ARUNKUMAR; Dr. SANJIV KUMAR
Agriculture and retail are the world largest industries. Driven by the huge opportunities for profit, Indian corporations too are aggressively expanding into the agriculture and retail sector. Agro retail industry has recently put its footsteps, a couple of years back in India. Champion Agro Ltd. is the first organized retail to provide a complete range of one stop solution for agro products as well as services to the farmers, in the agro retail segment in Gujarat. A study was thus essential to ascertain the proper functioning and success of this new concept, in particular for Champion Agro Ltd. being among the initial organized Agro Retail Companies in Gujarat
Open Access
COMPREHENSIVE ANALYSIS OF AMUL BAKERY PRODUCTS IN ANAND AND VIDYANAGAR CITIES
(Anand Agricultural University, Anand, 2011) GADHAVI MONABEN DHIRUBHAI; DR. R. S. PUNDIR
The bakery industry in India is the largest of food industry with an annual turnover of about ` 4,000 crore. Market for bread segment has increased with a growth rate of 6.0% during the period 2004-05 to 2009-10. The sector is predominated by the unorganised sub sector accounting for about 85 per cent. The per capita consumption of bread in the country is 2 kg per annum. The Product variation involves 85% of milk bread, 10% of brown bread, 3% of fruit bread, and 2% of nutritional and other speciality. Major players for bread production in the country are Britannia and Modern Industries Ltd.
Open Access
STUDY OF PROCUREMENT, INVENTORY MANAGEMENT AND DELIVERY OF ENGINEERING GOODS
(Anand Agricultural University, Anand, 2011) DHWANI DINESH JOSHI; Dr. SANJIV KUMAR
Dairy industry is of crucial importance to India. The country is world’s largest milk producer, accounting for more than 18% of world’s total milk production around 118 million MT. It is world’s largest consumer of dairy products, consuming almost 100% of its own milk production. Inventory management is very necessary for the firm because if the firm has lesser investment in inventory, this would lead to unavailability of materials when required which would ultimately lead to interruption in production process. Also, if the firm has higher investment in inventory this would lead to unnecessary locking up of funds in inventory, thus reducing the working capital. Hence, the inventory should be properly managed in every organization. As
Open Access
“TO STUDY THE MARKET POTENTIAL FOR ORGANIC AND BIO-FERTILIZERS IN NALGONDA & ANANTAPUR DISTRICT OF ANDHRA PRADESH
(Anand Agricultural University, Anand, 2011) D.SAICHAND; Prof. Y. A. Lad
The total geographical area of India is 328.7 million hectares of which 140.3 million hectares is net sown area, while 193.7 million hectares is the gross cropped area. In 2025, it is estimated that the requirement of food in India will be approximately 300 million MT and for this 45 million MT nutrients will be required, it is interesting to know that only 35 million MT will provided through chemical fertilizers which indicate the high scope for organic and bio-fertilizer which can reduce the use of chemical fertilizers up to 20% and increase the yield up to 10-15% in all crop
Open Access
EXPLORING THE NEW MARKETS FOR HYBRID PADDY IN COOCH BEHAR & JALPAIGURI DISTRICTS OF WEST BENGAL
(Anand Agricultural University, Anand, 2011) BIBHUJIT ROUT; Dr. R.S. Pundir
The study entitled “Exploring The New Markets For Hybrid Paddy In Cooch Behar &Jalpaiguri Districts of West Bengal” was taken up with the basic objectives of finding out the potential market under hybrid paddy in Coochbehar and Jalpaiguri district, studying the customer preference in hybrid paddy segment, making a SWOT analysis for this new hybrid markets and executing a marketing strategy to increase the sale of hybrid paddy in this potential markets. Both primary as well as secondary data were used to achieve the stipulated objectives of the study. West Bengal is one of
Open Access
TO STUDY THE MARKET POTENTIAL OF HIGH –TECH MILKING PARLOUR SYSTEM/ MILKING SYSTEM IN MAHARASHTRA
(Anand Agricultural University, Anand, 2012) PADULE UMESH N.; Dr. SANJIV KUMAR
Dairy sector witnessed a spectacular growth in between 1971-1996, due to Operation Flood, an integrated cooperative dairy development programme on the proven model of Anand pattern implemented in three phases by NDDB. In 2001 India became the world leader in milk production, closely followed by the USA, with a production volume of 84 million tons. In this era of globalization there is need to increase productivity and handle the milk in professional and scientific way by means of technology. Krishna Industries has come up with various dairy equipments which help the farmers in efficient way of collection and handling of milk. Primary data
Open Access
DEALERS AND FARMERS SURVEY IN REFERNCE TO BIO-PRODUCTS (RUTOZ AND AURA-XL) BUSINESS AND OPPORTUNITIES FOR COROMANDEL AGRICO PVT. LTD. IN PUNJAB STATE
(Anand Agricultural University, Anand, 2012) PRINCE ARORA; Prof. Vimal Shah
At present bio-fertilizers are procured by State Agriculture Departments and distributed to the farmers at concessional rates. In 2008-09 almost 90% of the production and consumption of bio-fertilizer has been covered in the states like Maharashtra, Gujarat, Karnataka and Tamilnadu. Among it, highest production was in Karnataka contributing 48.74% of total production followed by Tamilnadu 18.60% of total production. In the same year out of 68,254 tons capacity, India has produced only 24,455 tons i.e. only 36% capacity utilization was realized. Surprisingly, Punjab being the most prosperous state in terms of agricultural production, has less than 0.1% share in bio-fertlizer production and consumption.
Open Access
STUDY OF MARKETING EFFECTIVENESS OF ZYTONIC SOIL CONDITIONER IN ANAND AND KHEDA DISTRICTS
(Anand Agricultural University, Anand, 2012) Pawan Kumar; Prof. T.S. Shibin
Soil physical condition is one factor that can limit crop production. Poor soil physical condition can restrict water intake into the soil and subsequent movement, plant root development and aeration of the soil. There are amending materials that claim to improve the soil physical conditions; such materials are called soil conditioners. Soil conditioner varies in both their origin and composition; it can be synthetic or naturally occurring, organic or inorganic. Zytonic is a polymer soil conditioner, inorganic in nature suitable for all type of plants. Zydex industries have taken leadership in synthesizing such product. Zydex industries originated in 1999 with production of textile chemicals entered into agri. business in Dec. 2007 and started production of liquid form of Zytonic and in June 2011 it replaced liquid form of Zytonic with powder form which can be applied to the field easily together with fertilizers. The present study entitled „Study of marketing effectiveness of Zytonic soil conditioner in Anand and Kheda districts‟ aims to achieve objectives about awareness of Zytonic soil conditioner among farmers, finding usage penetration of Zytonic soil conditioner among the farmers and to Name of student Pawan Kumar Reg. No. 04-1479-2010 Advisor Prof. T.S. Shibin Assistant Professor

Anand Agricultural University, Anand

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