COMPREHENSIVE ANALYSIS OF AMUL BAKERY PRODUCTS IN ANAND AND VIDYANAGAR CITIES
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Date
2011
Authors
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Publisher
Anand Agricultural University, Anand
Abstract
The bakery industry in India is the largest of food industry with an annual
turnover of about ` 4,000 crore. Market for bread segment has increased
with a growth rate of 6.0% during the period 2004-05 to 2009-10. The
sector is predominated by the unorganised sub sector accounting for
about 85 per cent. The per capita consumption of bread in the country is 2
kg per annum. The Product variation involves 85% of milk bread, 10% of
brown bread, 3% of fruit bread, and 2% of nutritional and other
speciality. Major players for bread production in the country are Britannia
and Modern Industries Ltd.
Description
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Analysis