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Anand Agricultural University, Anand

Anand Agricultural University (AAU) was established in 2004 at Anand with the support of the Government of Gujarat, Act No.(Guj 5 of 2004) dated April 29, 2004. Caved out of the erstwhile Gujarat Agricultural University (GAU), the dream institution of Sardar Vallabhbhai Patel and Dr. K. M. Munshi, the AAU was set up to provide support to the farming community in three facets namely education, research and extension activities in Agriculture, Horticulture Engineering, product Processing and Home Science. At present there seven Colleges, seventeen Research Centers and six Extension Education Institute working in nine districts of Gujarat namely Ahmedabad, Anand, Dahod, Kheda, Panchmahal, Vadodara, Mahisagar, Botad and Chhotaudepur AAU's activities have expanded to span newer commodity sectors such as soil health card, bio-diesel, medicinal plants apart from the mandatory ones like rice, maize, tobacco, vegetable crops, fruit crops, forage crops, animal breeding, nutrition and dairy products etc. the core of AAU's operating philosophy however, continues to create the partnership between the rural people and committed academic as the basic for sustainable rural development. In pursuing its various programmes AAU's overall mission is to promote sustainable growth and economic independence in rural society. AAU aims to do this through education, research and extension education. Thus, AAU works towards the empowerment of the farmers.

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201019
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End date: 2010 × Start date: 2010 × Type: Thesis × Thesis Type: M.B.A ×
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Now showing 1 - 9 of 19
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    ThesisItemOpen Access
    PROCESSING AND BUSINESS PROSPECTS FOR MANGO PULP
    (Anand Agricultural University, Anand, 2010) Raju Kushwaha; Dr. SANJIV KUMAR
    Mango with many versatile properties has naturally found application for processing into various products unparalleled by any other fruit. It is however estimated that 0.22% of mangoes produced in the world is only utilized for processing. Green mangoes are processed into traditional products like pickle, brine stock and chutney. Instant mango pickle, drumdried green mango powder, production of raw mango beverage base is the new developments.
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    ThesisItemOpen Access
    PRODUCTIVITY OF FRUITS AND VEGETABLE AND DOCUMENTATION PROCEDURE OF EXPORTS OF FRUITS AND VEGETABLES
    (Anand Agricultural University, Anand, 2010) RAJESH KUMAR MAURYA; Prof. Y. A. Lad
    India produces 12% of the world’s fruits and vegetables. The most important fruits grown in the country include Mango, Banana, Guava, Papaya and Sapota and Vegetables include Tomato, Brinjal, cauliflower, cabbage, and okra. The leading fruits and vegetable growing states in the country are Uttar Pradesh, Maharashtra, Tamilnadu, Gujarat, Karnataka, Bihar, Haryana and Punjab. In this study, the productivity of fruits and vegetables in Gujarat has been analysed apart from documentation of export procedures.
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    ThesisItemOpen Access
    BANKING IN RURAL AREAS OF GUJARAT
    (Anand Agricultural University, Anand, 2010) RAHUL DUBEY; Dr. SANJIV KUMAR
    The rural sector continues to play an important role in terms of contribution to GDP and employment generation in India. Credit is believed to be one of the important inputs to initiate any kind of venture especially in Indian Rural system where most of the people live below poverty line. At present the flow of credit system in rural area is mainly maintained by local Agricultural credit societies, various co-operative banks and regional rural banks. Moreover, to some extent some of the villages have some age old credit system i.e. through non-institutional sources like local moneylenders, shopkeepers etc so by keeping all such facts in the consideration, it seems that there is a strong need of some sophisticated commercial banking system in Indian villages. HDFC Bank has its immense financial
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    ThesisItemOpen Access
    “RATIONALIZATION OF MILK DISTRIBUTION SYSTEM IN WESTERN AHMEDABAD CITY
    (Anand Agricultural University, Anand, 2010) PALAK K SHAH; Prof. T.S.SHIBIN
    India is one of the largest producers of milk with the production of 118 million tons in 2009-10 and with the growth rate of around 4% and has the contribution of around 17-18 % in the world milk production (688 million tons). In India’s total milk production, dairy co-operative procures around 9.2 million tonnes of milk with the steady growth rate of 9.7%. This indicates, co-operative sector’s contribution is around 8-9 % of total milk production. Presently organized dairy sectors contributes about 18-20 %, where as rest have contributed by unorganized Sector. The major players in Ahmadabad city’s milk market are Uttam, Best, Vimal, Gayatri, Amul etc. Among these, Amul has more than 90 % of milk market and rest is held by others.
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    ThesisItemOpen Access
    BANKING IN RURAL AREAS OF GUJARAT
    (Anand Agricultural University, Anand, 2010) BHARGAV BHATT; Dr. R.S. PUNDIR
    Adequate, timely and hassle free institutional credit is sine qua none for the development of any sector. Growing income, education and changing pattern of life style in rural areas which is in line of urban pattern has arrested attention of many national and transnational agencies. As a result, these agencies are now envisaging a big market for their products, including credit, in the rural India. HDFC bank is also exploring business prospect in the rural areas. The bank has its immense financial contribution to Indian urban areas, but has not yet recognized the rural potential. In view of this, the HDFC bank assigned the project entitled “Rural Banking in Gujarat”. Bharuch district was selected for the purpose. Within the district seven villages and from each selected village 13 households were selected for primary survey. This apart, the study also used secondary data to meet the stipulated objectives. Income
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    ThesisItemOpen Access
    TO DEVELOP MARKETING STRATEGY TO GAIN 20% MARKET SHARE OF AMUL CHOCOLATE IN Vadodara CITY
    (Anand Agricultural University, Anand, 2010) PANKAJ M; Y.A. LAD
    The project entitled “To Develop Marketing Strategy to Gain 20% of Market Share of Amul chocolate In Vadodara City” was undertaken through primary market survey. The data were collected from Vadodara City during 1st January to 30th April 2010. As we know that Amul is very big brand in the industry, it has leadership in products like Milk, Butters and Cheese. Amul is having its footsteps in chocolate industry also, but its presence is very less as compared to other brands in Vadodara city. Chocolate industry is having very few numbers of players, but stiff competition is prevailed among them. With the help of this research, company can find out its weak points of its chocolates business and can increase its market share through rectifying the mistakes. Consumers trust the brand “Amul”, but they will accept its chocolates if effective & prompt strategies are applied. Consumer research deals with consumers & their problems and solution to that problem. This research deals to know about the consumers need, and expectation levels regarding Amul chocolate as compared to their competitors, Cadbury chocolate and Nestle chocolate.
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    ThesisItemOpen Access
    TO DEVELOP MARKETING STRATEGY TO GAIN 20% MARKET SHARE OF AMUL CHOCOLATE IN AHEMDABAD CITY
    (Anand Agricultural University, Anand, 2010) MUKESH KUMAR SHARMA; Prof. T. S. SHIBIN
    The project entitled “To develop marketing strategy to gain 20% market share of Amul chocolate in Ahemdabad city” was undertaken through primary market survey. Amul is the one of the leading food brand in India. Amul products are sold at reasonable prices. Amul has a turnover of Rs. 67113 billion in 2008-09.The increase of the spending power of the people all over the world has encouraged quite a few big brands to venture into chocolate industry. As far as the chocolate industry is concerned, Cadbury Nestle and Amul are the three most dominant brands, which market a host of chocolates as well as chocolate based products. The data were collected from Ahmedabad city during 1st Jan to 30th April 2010. The objectives of the
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    ThesisItemOpen Access
    SCOPE, IMPORTANCE AND PROCESSING OF AGROCHEMICAL REGISTRATION IN AND OUTSIDE INDIA
    (Anand Agricultural University, Anand, 2010) KRISHNA GHAWATE; Dr. Sanjiv Kumar
    Indian Agrochemical industry has evolved to become the twelfth largest in the world & first in Asia. The Indian Agrochemical Industry is undergoing wide range of transformations, which include the increasing role of private Agrochemical companies, joint ventures of Indian companies with multinational companies with focus on biotechnology, and wide ranging changes in regulatory frameworks, which would change marketing and trade in coming years. In value terms, the size of the Indian pesticides industry was around Rs. 5000cr including export of Rs. 32 billion and production of 90,000 MT in 2008-09. Pesticide
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    ThesisItemOpen Access
    SCOPE, IMPORTANCE AND PROCESSING OF AGROCHEMICAL REGISTRATION IN AND OUTSIDE INDIA
    (Anand Agricultural University, Anand, 2010) KRISHNA GHAWATE; Dr. SANJIV KUMAR
    Indian Agrochemical industry has evolved to become the twelfth largest in the world & first in Asia. The Indian Agrochemical Industry is undergoing wide range of transformations, which include the increasing role of private Agrochemical companies, joint ventures of Indian companies with multinational companies with focus on biotechnology, and wide ranging changes in regulatory frameworks, which would change marketing and trade in coming years. In value terms, the size of the Indian pesticides industry was around Rs. 5000cr including export of Rs. 32 billion and production of 90,000 MT in 2008-09. Pesticide is major input in agricultural