BANKING IN RURAL AREAS OF GUJARAT
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Date
2010
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Anand Agricultural University, Anand
Abstract
Adequate, timely and hassle free institutional credit is sine qua none
for the development of any sector. Growing income, education and
changing pattern of life style in rural areas which is in line of urban
pattern has arrested attention of many national and transnational
agencies. As a result, these agencies are now envisaging a big market
for their products, including credit, in the rural India. HDFC bank is
also exploring business prospect in the rural areas. The bank has its
immense financial contribution to Indian urban areas, but has not yet
recognized the rural potential. In view of this, the HDFC bank
assigned the project entitled “Rural Banking in Gujarat”. Bharuch
district was selected for the purpose. Within the district seven villages
and from each selected village 13 households were selected for
primary survey. This apart, the study also used secondary data to meet
the stipulated objectives.
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