PARADIGM SHIFT IN LIVESTOCK EXTENSION: ATTRACTING AND RETAINING LIVESTOCK FARMERS BY CREATING SUCCESSFUL MARKETING MODELS

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dc.contributor.authorMathialagan, P
dc.contributor.authorVimal Rajkumar, N
dc.contributor.authorThilakar, P
dc.contributor.authorTANUVAS
dc.date.accessioned2021-09-14T11:19:54Z
dc.date.available2021-09-14T11:19:54Z
dc.date.issued2018
dc.descriptionTNV_IJDE_2018_9(2)38-44en_US
dc.description.abstractA study was conducted to analyse the paradigm shift in livestock extension. This study revealed that the farmers in the study area gained economical, social and environmental benefits thereby making native chicken rearing as an ideal livelihood option for the landless and marginal farmers. Thus a market-led approach of conceptualising a model of linking various beneficiaries viz., parent bird rearers, hatchery unit, slaughter unit and value added product unit would help in continuous supply of inputs among them and making native chicken rearing a commercial sustainable venture.en_US
dc.identifier.urihttps://krishikosh.egranth.ac.in/handle/1/5810175730
dc.keywordsEnvironmental benefits, value added products hatchery unit, slaughter unit, market led extensionen_US
dc.language.isoEnglishen_US
dc.pages38-44en_US
dc.relation.ispartofseries;2
dc.subjectVeterinary Scienceen_US
dc.titlePARADIGM SHIFT IN LIVESTOCK EXTENSION: ATTRACTING AND RETAINING LIVESTOCK FARMERS BY CREATING SUCCESSFUL MARKETING MODELSen_US
dc.title.alternativeInternational Journal of Development Extensionen_US
dc.typeArticleen_US
dc.volume9en_US
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