PARADIGM SHIFT IN LIVESTOCK EXTENSION: ATTRACTING AND RETAINING LIVESTOCK FARMERS BY CREATING SUCCESSFUL MARKETING MODELS
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Date
2018
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Abstract
A study was conducted to analyse the paradigm shift in livestock extension. This study
revealed that the farmers in the study area gained economical, social and environmental
benefits thereby making native chicken rearing as an ideal livelihood option for the
landless and marginal farmers. Thus a market-led approach of conceptualising a model
of linking various beneficiaries viz., parent bird rearers, hatchery unit, slaughter unit
and value added product unit would help in continuous supply of inputs among them and
making native chicken rearing a commercial sustainable venture.
Description
TNV_IJDE_2018_9(2)38-44
Keywords
Veterinary Science