INVESTIGATING UHF EMPLOYEES' INTENTION TO BUY ORGANIC FOODS

Simple item page
dc.contributor.advisorKRISHAN KUMAR
dc.contributor.authorSHARMA, DEEKSHA
dc.date.accessioned2020-12-14T06:45:55Z
dc.date.available2020-12-14T06:45:55Z
dc.date.issued2020-10
dc.description.abstractABSTRACT The Present Study on “Investigating UHF Employees Intention to Buy Organic Foods” was carried out on 210 respondents. Considering the numerous environmental crises in India, promotion of consumer behaviour to purchase organic food products as the green marketing perspective can be a fundamental way of increasing the social responsibility of consumers and, consequently, reducing environmental damage. Therefore, the objective of the study was framed to underline the intentions of employees towards organic foods at UHF. The study explored factors which are instrumental in developing intentions and let us to gain deeper insights into factors like health considerations, environmental concern as determinant of organic food purchases. The study is helpful to enhance the understanding towards purchase of organic foods in India.en_US
dc.identifier.urihttps://krishikosh.egranth.ac.in/handle/1/5810156619
dc.keywordsOrganicFood, promotion of consumer ,environmental crisesen_US
dc.language.isoHindien_US
dc.pages37en_US
dc.publisherNAUNI,UHFen_US
dc.subAgricultural Business Managementen_US
dc.themeOrganicFood, promotion of consumer ,environmental crisesen_US
dc.these.typeM.B.A.en_US
dc.titleINVESTIGATING UHF EMPLOYEES' INTENTION TO BUY ORGANIC FOODSen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
H-2018-08-ABM PDF PROJECT.pdf
Size:
1.09 MB
Format:
Adobe Portable Document Format
Description:
BUSINESS MANAGEMENT
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Theses