INVESTIGATING UHF EMPLOYEES' INTENTION TO BUY ORGANIC FOODS
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Date
2020-10
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
NAUNI,UHF
Abstract
ABSTRACT
The Present Study on “Investigating UHF Employees Intention to Buy Organic
Foods” was carried out on 210 respondents. Considering the numerous environmental crises in
India, promotion of consumer behaviour to purchase organic food products as the green
marketing perspective can be a fundamental way of increasing the social responsibility of
consumers and, consequently, reducing environmental damage. Therefore, the objective of the
study was framed to underline the intentions of employees towards organic foods at UHF. The
study explored factors which are instrumental in developing intentions and let us to gain deeper
insights into factors like health considerations, environmental concern as determinant of
organic food purchases. The study is helpful to enhance the understanding towards purchase of
organic foods in India.