MARKET STATUS OF HONEY AND ITS UTILIZATION IN FOOD PRODUCTS IN BENGALURU CITY

dc.contributor.advisorSHIVALEELA, H B
dc.contributor.authorSAVITA, HULAMANI
dc.date.accessioned2017-06-16T03:49:45Z
dc.date.available2017-06-16T03:49:45Z
dc.date.issued2010-07-10
dc.description.abstractHoney is the prime value added product of bee keeping both from quantitative and an economic point of view. Consumers concern over the quality and safety has intensified in recent years, followed by need for healthy and alternate sweetener. The present study was undertaken in Bengaluru city to study the market status, consumer’s preference and product development utilizing honey as a sweetener. randomly 120 shops were selected and honey related products, different brand names of honey that are available in marketing shops, cost, label information and type of packaging were studied. Information regarding consumption and purchasing pattern of honey by the selected 100 consumers was collected using structure questioner developed and pre tested. It was observed from the study that among different brand names of honey in Bangaluru, dabur is the only brand, marketed in both food bazaars and pharmaceuticals which accounts to 90 per cent which indicates insufficient value chain of honey, cost and quality which is lagging behind in meeting the market demand. Analysis of the consumer’s responses revealed that nearly 37 per cent of the respondents were partially aware of honey and its benefits and 63 per cent of the respondents were fully aware. Higher weightage was given to health benefits followed by nutritive value of honey. An attempt to develop commercially viable honey product part of the study under which, honey paan beeda, potato sticks, puffs, omum biscuits and swiss role were developed using different proportion of honey and found acceptable when subjected for sensory evaluation.en_US
dc.identifier.otherTH-9645
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810020724
dc.language.isoenen_US
dc.pages146en_US
dc.publisherUNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURUen_US
dc.subForest Product and Utilisationen_US
dc.subjectnullen_US
dc.themeMARKET STATUS OF HONEYen_US
dc.these.typeM.Scen_US
dc.titleMARKET STATUS OF HONEY AND ITS UTILIZATION IN FOOD PRODUCTS IN BENGALURU CITYen_US
dc.typeThesisen_US
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