MARKET STATUS OF HONEY AND ITS UTILIZATION IN FOOD PRODUCTS IN BENGALURU CITY
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Date
2010-07-10
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU
Abstract
Honey is the prime value added product of bee keeping both from
quantitative and an economic point of view. Consumers concern over the
quality and safety has intensified in recent years, followed by need for
healthy and alternate sweetener. The present study was undertaken in
Bengaluru city to study the market status, consumer’s preference and
product development utilizing honey as a sweetener. randomly 120 shops
were selected and honey related products, different brand names of
honey that are available in marketing shops, cost, label information and
type of packaging were studied. Information regarding consumption and
purchasing pattern of honey by the selected 100 consumers was
collected using structure questioner developed and pre tested. It was
observed from the study that among different brand names of honey in
Bangaluru, dabur is the only brand, marketed in both food bazaars and
pharmaceuticals which accounts to 90 per cent which indicates
insufficient value chain of honey, cost and quality which is lagging
behind in meeting the market demand. Analysis of the consumer’s
responses revealed that nearly 37 per cent of the respondents were
partially aware of honey and its benefits and 63 per cent of the
respondents were fully aware. Higher weightage was given to health
benefits followed by nutritive value of honey. An attempt to develop
commercially viable honey product part of the study under which, honey
paan beeda, potato sticks, puffs, omum biscuits and swiss role were
developed using different proportion of honey and found acceptable when
subjected for sensory evaluation.
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