A STUDY ON SOCIO-ECONOMIC DIFFERENCES AND INFORMATION NEEDS OF FARMERS BY AGROWALA.COM 2457
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Date
2017-09
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JAU,JUNAGADH
Abstract
Key words: Socio-economic profile, Information needs of farmers, Information sources, Product delivery channel
The Agrowala has built an application and a website for that they required to study socio-economic profile and information needs of farmers. The study was confined to Junagadh and Rajkot districts of Saurashtra region of Gujarat state. The study was carried out during the year 2017. Selection of 50 Junagadh and 50 Rajkot districts farmers was done through three stage random sampling from the study area. The data were collected by personal interview method, analyzed through various appropriate statistical tools. The z-test method was used to study the differences between socio-economic profile of Junagadh and Rajkot districts farmers. The information need of the 100 farmers was measured using three point continuums. The correlation method was used to study the correlation coefficient between independent socio-economic variables and information needs of the farmers.The data of features need to incorporate in application and use of information sources by farmers collected and presented as mean value and rank. By doing simple comparison of courier charges the cost effective product delivery channel was suggested. From the study it can be concluded that there is no significant differences between socio-economic characteristics of Junagadh and Rajkot districts farmers. The result also concluded that there is no relationship between socio-economic characteristics of farmers and their information needs except social participation of Rajkot districts farmers.The farmers expressed that the basic features like audio, messages, photos, help line and ask expertsshould be available in the application. To create awareness of ‘Agrowala’ application most effective medium is television and newspaper advertisement. The cost effective product delivery channel is found to be the India Post for product delivery.