BEHAVIOURAL PATTERN OF VEGETABLE GROWERS TOWARDS USE OF RANADEY MICRONUTRIENTS IN SATARA DISTRICT
| dc.contributor.advisor | Yadav, D.B. | |
| dc.contributor.author | Jadhav Rajesh Y. | |
| dc.date.accessioned | 2018-01-20T11:29:48Z | |
| dc.date.available | 2018-01-20T11:29:48Z | |
| dc.date.issued | 2002 | |
| dc.description.abstract | The gains of "Green Revolution" are attributable mainly to the availability of primary inputs viz., seeds of high yielding varieties, chemical fertilizers and irrigation. Among these, fertilizers occupy an important place. With the passage of time and increased consciousness among the farmers, there has been a shift in fertilizer consumption pattern. This shift is not only quantitative but also qualitative. It becomes, therefore, necessary to study the existing level of expenditure of farmers on fertilizers, their decision making process and thereby to find out the marketing implications if any. The present investigation was conducted in selected ten villages from Khatav and Koregaon tahsils (five each) of Satara district purposively. Nine farmers (three each of small, medium and large category) from each of the selected villages were selected randomly and total sample comprised of ninety farmers. The age, education, social participation, and annual income of farmers had the significant association with adoption of micronutrients. Size of land holding, occupation and size of family had insignificant association with the adoption of micronutrient fertilizers. All the farmers were well aware of the micronutrient fertilizers. Most of the farmers got information from Krishi Seva Kendra and marketing representative of the company. The other sources were friends, neighbours progressive farmers and magazines. Most of the farmers purchased the micronutrient on cash payment. For sale of micronutrient fertilizers Ranadey Agro Pvt. Ltd. company adopt marketing channel as Manufacturer ^ District distributors * Tahsil distributor • Krishi Seva Kendras • farmers. They adopted strategies for sales promotion of product like appointment of technical person as salesman at District and Tahsil level, information by technical person or staff on farm, one day training of farmers, testing soil and water pH freely and giving information about actual amount of micronutrient use. The cropping pattern of the farmers from selected area showed contribution potato, onion and tomato vegetables on large scale. Potato, Onion and Tomato crops showed 10 to 15 per cent increase in productivity due to the use of micronutrient fertilizers. High cost of micronutrient fertilizers, non-availability in time, in required quantity and at required place, lack of information about product, lack of knowledge about which, when and how to apply, requirement of skilled labour and transportation problems were the major constraints reported by the farmers. The adoption of micronutrient fertilizers is more in irrigated area and among literate farmers. There is need to draw attention in non irrigated area and among illiterate farmers through farmers rally, advertising and demonstrations. | en_US |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/5810039731 | |
| dc.keywords | Vegetable Growers | en_US |
| dc.language.iso | en | en_US |
| dc.pages | 133pp | en_US |
| dc.publisher | Mahatma Phule Krishi Vidyapeeth, Rahuri. | en_US |
| dc.sub | Agricultural Economics | en_US |
| dc.subject | null | en_US |
| dc.theme | Agricultural Economics | en_US |
| dc.these.type | M.Sc | en_US |
| dc.title | BEHAVIOURAL PATTERN OF VEGETABLE GROWERS TOWARDS USE OF RANADEY MICRONUTRIENTS IN SATARA DISTRICT | en_US |
| dc.type | Thesis | en_US |