BEHAVIOURAL PATTERN OF VEGETABLE GROWERS TOWARDS USE OF RANADEY MICRONUTRIENTS IN SATARA DISTRICT
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Date
2002
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Mahatma Phule Krishi Vidyapeeth, Rahuri.
Abstract
The gains of "Green Revolution" are attributable mainly to the
availability of primary inputs viz., seeds of high yielding varieties, chemical
fertilizers and irrigation. Among these, fertilizers occupy an important place.
With the passage of time and increased consciousness among the farmers, there
has been a shift in fertilizer consumption pattern. This shift is not only quantitative but also qualitative. It becomes, therefore, necessary to study the
existing level of expenditure of farmers on fertilizers, their decision making
process and thereby to find out the marketing implications if any.
The present investigation was conducted in selected ten villages
from Khatav and Koregaon tahsils (five each) of Satara district purposively.
Nine farmers (three each of small, medium and large category) from each of the
selected villages were selected randomly and total sample comprised of ninety
farmers.
The age, education, social participation, and annual income of
farmers had the significant association with adoption of micronutrients. Size of
land holding, occupation and size of family had insignificant association with
the adoption of micronutrient fertilizers.
All the farmers were well aware of the micronutrient fertilizers.
Most of the farmers got information from Krishi Seva Kendra and marketing
representative of the company. The other sources were friends, neighbours
progressive farmers and magazines. Most of the farmers purchased the
micronutrient on cash payment.
For sale of micronutrient fertilizers Ranadey Agro Pvt. Ltd.
company adopt marketing channel as Manufacturer ^ District distributors
* Tahsil distributor • Krishi Seva Kendras • farmers. They
adopted strategies for sales promotion of product like appointment of technical
person as salesman at District and Tahsil level, information by technical person
or staff on farm, one day training of farmers, testing soil and water pH freely and giving information about actual amount of micronutrient use.
The cropping pattern of the farmers from selected area showed
contribution potato, onion and tomato vegetables on large scale. Potato, Onion
and Tomato crops showed 10 to 15 per cent increase in productivity due to the
use of micronutrient fertilizers.
High cost of micronutrient fertilizers, non-availability in time, in
required quantity and at required place, lack of information about product, lack
of knowledge about which, when and how to apply, requirement of skilled
labour and transportation problems were the major constraints reported by the
farmers.
The adoption of micronutrient fertilizers is more in irrigated area
and among literate farmers. There is need to draw attention in non irrigated
area and among illiterate farmers through farmers rally, advertising and
demonstrations.
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