“AWARENESS AND PURCHASE DECISION OF FARMERS ABOUT FERTILIZERS IN JUNAGADH DISTRICT” 2460
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Date
2017-09
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JAU,JUNAGADH
Abstract
Key words: Chi-square, Multiple regression, Factors affecting, Garrett ranking technique
The present study entitled “Awareness and Purchase Decision of Farmers about Fertilizers in Junagadh District”was under taken with the objectives of studying the socio economic profile of farmers, awareness about 28:28:00 (NPK) and Sulphamax fertilizers among the farmers, identifying of factors affecting the purchase decision of farmers about fertilizers of Coromandal International Ltd.,identifying the constraints faced by farmers and dealers in relation to 28:28:00 (NPK) and Sulfamax andidentifyingpromotional activitiespreferred by farmers and dealers and 100 farmers, 20 dealers were selected for the study purpose. The tabular and graphical method, Chi-square, multiple regression analysis and Garrett ranking technique were used for the analysis.
The result revealed that none of the general characteristics significantly influenced awareness of sample farmers about 28:28:00 (NPK) and Sulphamax fertilizer. Annual income, and land holding were found positive and significant and price of fertilizer were found negative and significant that affects the purchasing decision of farmers about 28:28:00 (NPK) and Sulphamax fertilizer. Main constraints faced by farmers in relation to 28:28:00 (NPK) and Sulphamax are higher price, quality of product and size of packing, while main constraints faced by dealers in relation to 28:28:00 (NPK) and Sulphamax are higher prices, lower credit facility and quality of product. The promotional activities preferred by farmers 28:28:00 (NPK) are product manual, personal contact, farmer meeting and demonstration while preferred by farmers usingSulphamax are product manual, demonstration,personal contact and farmer meeting in their respective order.Promotional activitiespreferred by dealers of 28:28:00 (NPK) and Sulphamax fertilizers preferred are personal contact, farmers meeting and television advertisement.