A comparative study on college boys and girls regarding online clothing buying behaviour
| dc.contributor.advisor | Babel, Rupal | |
| dc.contributor.author | Parahashar, Shanu | |
| dc.date.accessioned | 2017-07-12T10:31:22Z | |
| dc.date.available | 2017-07-12T10:31:22Z | |
| dc.date.issued | 2015 | |
| dc.description | A comparative study on college boys and girls regarding online clothing buying behaviour | en_US |
| dc.description.abstract | Apparel is one of the basic necessities of human civilization along with food, water and shelter. Online shopping has been a growing phenomenon in all four corners of the world, particularly amongst countries possessing highly developed infrastructure available for marketing activities through the internet. College students have been considered as very potential target segment for online shopping due to high rate of internet. Boys and girls due to their different upbringing and socialization along with various other social, biological and psychological factors depict different types of behaviour at various situations. Girls seem to have satisfaction and find pleasure while they shop apparels online whereas boys appear to be more disdain towards shopping for apparels online. To achieve the objective of the current study, survey was carried out on 180 college students of Udaipur city, studying in technological colleges i.e. College of Technology and Engineering (M.P.U.A.T), Pacific College of Engineering and Geetanjali Institute of Technical Studies. The major findings revealed that boys were using internet more frequently than girls. Majority of the boys used internet at friends and relative’s home whereas majority of girls used internet at their home. Both boys and girls (55.5%) equally used internet for online shopping. On the other hand maximum girls were using internet for checking E-mails whereas boys were using internet for checking E-mails and for entertainment also. Maximum boys felt that internet is a good source of entertainment while majority of girls felt that internet provides information related to current fashion. As compared to boys, girls shopped for apparels more frequently. Maximum boys preferred to buy new clothes according to their need whereas maximum girls purchased new clothes on their birthday. None of the boys purchased unstitched fabric or garment online, while nearly one fourth of the girls rarely purchased and few frequently purchased unstitched garments or fabrics online. Majority of the boys always took suggestions from their friends whereas girls made their apparel purchase decision with their | en_US |
| dc.identifier.citation | Parahashar and Babel, 2015 | en_US |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/5810025134 | |
| dc.keywords | College, Boys, Girls, Online, Clothing, Buying behaviour | en_US |
| dc.language.iso | en | en_US |
| dc.pages | 113 | en_US |
| dc.publisher | MPUAT, Udaipur | en_US |
| dc.research.problem | A comparative study on college boys and girls regarding online clothing buying behaviour | en_US |
| dc.sub | Clothing and Textiles | en_US |
| dc.subject | null | en_US |
| dc.theme | A comparative study on college boys and girls regarding online clothing buying behaviour | en_US |
| dc.these.type | M.Sc | en_US |
| dc.title | A comparative study on college boys and girls regarding online clothing buying behaviour | en_US |
| dc.type | Thesis | en_US |