A PERCEPTUAL STUDY OF WEB ENTREPRENEURS TOWARDSDIGITAL MARKETING AT SOLAN DISTRICT OF HIMACHAL PRADESH
| dc.contributor.advisor | MEHTA, PIYUSH | |
| dc.contributor.author | THAKUR, ANKUSH | |
| dc.date.accessioned | 2019-12-18T08:48:58Z | |
| dc.date.available | 2019-12-18T08:48:58Z | |
| dc.date.issued | 2018-08 | |
| dc.description.abstract | ABSTRACT The concerned study on A Perceptual Study of Web Entrepreneurs towards Digital Marketing in Solan District of Himachal Pradesh has mainly explored to study the marketing activities undertaken by web entrepreneurs and marketing problems faced by them. It has highlighted the awareness level of web entrepreneurs towards digital marketing to bring web transparency in the web business. This study is conducted to analyze the different marketing channels involved in digital marketing for web entrepreneurs. Further the study has also attempted to seek various suggestive measures from web entrepreneurs to improve the web business worldwide. The opinions of the web entrepreneurs were inclined upon the growth and development of digital marketing as well as web business. It was commonly agreed that web entrepreneurship through digital marketing may result in bringing efficiency and web effectiveness. It was noted that by improving cyber security, bringing time oriented efficiency may bring out a positive change in the web business. It was observed that the problems faced by web entrepreneurs while adopting or using digital marketing may remove by using the appropriate digital marketing strategies in web business. So, the digital marketing is the effective tool for the web entrepreneurs. There is a need to provide transparent and good services to the consumer before and after purchase through digital marketing. | en_US |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/5810137959 | |
| dc.keywords | Perceptual Study,Web Entrepreneur,Digital Marketing | en_US |
| dc.language.iso | en | en_US |
| dc.pages | 27+V | en_US |
| dc.publisher | UHF,NAUNI | en_US |
| dc.sub | Agricultural Business Management | en_US |
| dc.subject | null | en_US |
| dc.theme | Perceptual Study,Web Entrepreneur,Digital Marketing | en_US |
| dc.these.type | M.B.A. | en_US |
| dc.title | A PERCEPTUAL STUDY OF WEB ENTREPRENEURS TOWARDSDIGITAL MARKETING AT SOLAN DISTRICT OF HIMACHAL PRADESH | en_US |
| dc.type | Thesis | en_US |