A PERCEPTUAL STUDY OF WEB ENTREPRENEURS TOWARDSDIGITAL MARKETING AT SOLAN DISTRICT OF HIMACHAL PRADESH
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Date
2018-08
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UHF,NAUNI
Abstract
ABSTRACT
The concerned study on A Perceptual Study of Web Entrepreneurs towards Digital
Marketing in Solan District of Himachal Pradesh has mainly explored to study the marketing
activities undertaken by web entrepreneurs and marketing problems faced by them. It has
highlighted the awareness level of web entrepreneurs towards digital marketing to bring web
transparency in the web business. This study is conducted to analyze the different marketing
channels involved in digital marketing for web entrepreneurs. Further the study has also
attempted to seek various suggestive measures from web entrepreneurs to improve the web
business worldwide. The opinions of the web entrepreneurs were inclined upon the growth
and development of digital marketing as well as web business. It was commonly agreed that
web entrepreneurship through digital marketing may result in bringing efficiency and web
effectiveness. It was noted that by improving cyber security, bringing time oriented efficiency
may bring out a positive change in the web business. It was observed that the problems faced
by web entrepreneurs while adopting or using digital marketing may remove by using the
appropriate digital marketing strategies in web business. So, the digital marketing is the
effective tool for the web entrepreneurs. There is a need to provide transparent and good
services to the consumer before and after purchase through digital marketing.
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