MANAGEMENT ISSUES IN THE MARKETING OF MAIZE IN HIMACHAL PRADESH

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dc.contributor.advisorKapil Kathuria
dc.contributor.authorSHILPA SHARMA
dc.date.accessioned2024-05-15T14:55:00Z
dc.date.available2024-05-15T14:55:00Z
dc.date.issued2024-04-12
dc.description.abstractThe present Study entitled “Management Issues in the Marketing of Maize in Himachal Pradesh”was conducted during the year 2021-2022 in Mandi and Kangra districts of Himachal Pradesh.This study presents a comprehensive analysis of management issues faced by the maize growing farmer families of study area. A sample of 320 farmer family respondents were interviewed through structured and standardised questionnaire. To identify the existing system of marketing, bottle necks, marketing structure, price spread factors involved in the management issues in the marketing of maize, mean, mode, standard deviation, kurtosis, and skewness method is used. Various econometric methodologies and statistical tools were applied to find out factors influencing the management issues in the maize marketing. Correlation analysis also done to pinpoint various problems associated with the management challenges. Among the surveyed responds the most prominent problem 68.1 per cent was attributed to erratic monsoon patterns as well as 46.3 per cent of respondents relied on the seeking better prices for the produce as a means to mitigate this risk. PCA was employed to select variables that encapsulated the main components contributing and elucidating the constraints faced by the farmer family respondents involved in maize cultivation. These variables were analysed to find out their correlation with management issues in marketing maize in HP. Also, there were four marketing channels used in the study area for marketing maize and most used marketing channel was channel-3: producer-local trader-wholesaler-processor-retailer-consumer. The producer’s share in consumer rupee at overall level was found highest in case of channel-1. To address these issues, it is imperative to strengthen the role of extension agencies in educating awareness about the management issues related to cultivation of maize as well as marketing. In addition, efforts should be directed towards dropping the number of intermediaries involved in the supply chain to improve farmer’s share of the produce and progress the overall marketing facilities.
dc.identifier.urihttps://krishikosh.egranth.ac.in/handle/1/5810209032
dc.keywordsMAIZE IN HIMACHAL PRADESH
dc.keywordsMANAGEMENT ISSUES IN THE MARKETING
dc.language.isoEnglish
dc.pages173+xx
dc.publisherUHF Nauni
dc.subAgricultural Business Management
dc.themeManagement Issues in the Marketing of Maize in Himachal Pradesh
dc.these.typePh.D
dc.titleMANAGEMENT ISSUES IN THE MARKETING OF MAIZE IN HIMACHAL PRADESH
dc.typeThesis
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