MANAGEMENT ISSUES IN THE MARKETING OF MAIZE IN HIMACHAL PRADESH
Loading...
Date
2024-04-12
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
UHF Nauni
Abstract
The present Study entitled “Management Issues in the Marketing of Maize in
Himachal Pradesh”was conducted during the year 2021-2022 in Mandi and Kangra districts
of Himachal Pradesh.This study presents a comprehensive analysis of management issues
faced by the maize growing farmer families of study area. A sample of 320 farmer family
respondents were interviewed through structured and standardised questionnaire. To identify
the existing system of marketing, bottle necks, marketing structure, price spread factors
involved in the management issues in the marketing of maize, mean, mode, standard
deviation, kurtosis, and skewness method is used. Various econometric methodologies and
statistical tools were applied to find out factors influencing the management issues in the
maize marketing. Correlation analysis also done to pinpoint various problems associated with
the management challenges. Among the surveyed responds the most prominent problem 68.1
per cent was attributed to erratic monsoon patterns as well as 46.3 per cent of respondents
relied on the seeking better prices for the produce as a means to mitigate this risk. PCA was
employed to select variables that encapsulated the main components contributing and
elucidating the constraints faced by the farmer family respondents involved in maize
cultivation. These variables were analysed to find out their correlation with management
issues in marketing maize in HP. Also, there were four marketing channels used in the study
area for marketing maize and most used marketing channel was channel-3: producer-local
trader-wholesaler-processor-retailer-consumer. The producer’s share in consumer rupee at
overall level was found highest in case of channel-1. To address these issues, it is imperative
to strengthen the role of extension agencies in educating awareness about the management
issues related to cultivation of maize as well as marketing. In addition, efforts should be
directed towards dropping the number of intermediaries involved in the supply chain to
improve farmer’s share of the produce and progress the overall marketing facilities.