FORECASTING AND POTENTIAL ASSESSMENT OF MICRONUTRIENTS AND WATER SOLUBLE FERTILIZERS IN THE STATE OF ANDHRA PRADESH

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dc.contributor.advisorPRBHAVATHI, Y
dc.contributor.authorNANDINI JOSHI
dc.date.accessioned2018-05-09T03:51:24Z
dc.date.available2018-05-09T03:51:24Z
dc.date.issued2016
dc.descriptionD5307en_US
dc.description.abstractThe present study entitled “Forecasting and Potential Assessment of Micronutrients and Water Soluble Fertilizers in the State of Andhra Pradesh” was intended to examine the potential and the forecast the sales of water soluble fertilizers and plant micronutrients and estimates the demand of field staff and their roles and responsibilities to achieve the forecasted demand in Anantapur, Chittoor and Kadapa districts of Andhra Pradesh state. For the present study, a multistage purposive cum random sampling technique was adopted. The list of districts of Andhra Pradesh having the highest sales of water soluble fertilizers and micronutrients were collected. From the list, top three districts Anantapur, Chittoor and Kadapa were selected for the study. From the selected three districts 25 markets having high volume of sales of water soluble fertilizers and plant micronutrients were selected purposively for the study and two villages from each market were selected for the study. Thus in total 50 villages were selected for the study. From the selected villages identified two farmers from each village were selected randomly. Thus the size of the total sample farmers was 100. The list of dealers of Nagarjuna Fertilizers and Chemical Limited (NFCL) in the identified markets was prepared. From the list prepared two dealers were selected randomly. Thus the size of the total sample dealers was 50. The data collected was analyzed to attain the stated objectives by using ARIMA model, regression analysis, ratio analysis, percentage analysis, descriptive statistics and Garrett’s rank technique. The study revealed that market potential for water soluble fertilizers as foliar application was highest for cotton crops viz., in Anantapur and Kadapa districts and mango for Chittoor district. Crop tomato in Chittoor district, banana in Kadapa district and both banana and tomato in Anantapur district were having highest market potential for water soluble fertilizers as fertigation application. Paddy and maize in xv Anantapur district and paddy, pulses and mango in Kadapa district were the major crops of which zinc and mix micronutrients were having high potential. In Chittoor district, boron and mix micronutrients were having more potential for tomato and mango crops. The total forecasted sales of water soluble fertilizers for the year 2016 was 853.33 tonnes more than previous year sales and for plant micronutrients for the year 2016 it was 7.65 tonnes that also more than previous year sales. The results of ratio analysis indicated that a total of four sales officers and seven field assistants would be required to achieve the forecasted sales for the year 2016 in three districts viz. Anantapur, Chittoor and Kadapa. The dealers were the major source of information for the farmers to create awareness about micronutrients and water soluble fertilizers and dealers were also playing the most effective role as a guide to identify the requirement of micronutrients for the farmers in their field followed by field assistants of different companies. The important roles and responsibilities majorly to be assigned to field staff to achieve the forecasted sales were dealer’s meeting, farmer’s meeting, individual farmers contact method, demonstration and field day.en_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810045057
dc.keywordsMICRONUTRIENTS, WATER, FERTILIZERSen_US
dc.language.isoen_USen_US
dc.pages129en_US
dc.publisherAcharya N.G. Ranga Agricultural Universityen_US
dc.research.problemFORECASTING AND POTENTIAL ASSESSMENT OF MICRONUTRIENTS AND WATER SOLUBLE FERTILIZERS IN THE STATE OF ANDHRA PRADESHen_US
dc.subAgricultural Business Managementen_US
dc.subjectnullen_US
dc.themeFORECASTING AND POTENTIAL ASSESSMENT OF MICRONUTRIENTS AND WATER SOLUBLE FERTILIZERS IN THE STATE OF ANDHRA PRADESHen_US
dc.these.typeM.B.A.en_US
dc.titleFORECASTING AND POTENTIAL ASSESSMENT OF MICRONUTRIENTS AND WATER SOLUBLE FERTILIZERS IN THE STATE OF ANDHRA PRADESHen_US
dc.typeThesisen_US
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