FORECASTING AND POTENTIAL ASSESSMENT OF MICRONUTRIENTS AND WATER SOLUBLE FERTILIZERS IN THE STATE OF ANDHRA PRADESH
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Date
2016
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Acharya N.G. Ranga Agricultural University
Abstract
The present study entitled “Forecasting and Potential Assessment of
Micronutrients and Water Soluble Fertilizers in the State of Andhra Pradesh” was
intended to examine the potential and the forecast the sales of water soluble fertilizers
and plant micronutrients and estimates the demand of field staff and their roles and
responsibilities to achieve the forecasted demand in Anantapur, Chittoor and Kadapa
districts of Andhra Pradesh state. For the present study, a multistage purposive cum
random sampling technique was adopted. The list of districts of Andhra Pradesh
having the highest sales of water soluble fertilizers and micronutrients were collected.
From the list, top three districts Anantapur, Chittoor and Kadapa were selected for the
study. From the selected three districts 25 markets having high volume of sales of
water soluble fertilizers and plant micronutrients were selected purposively for the
study and two villages from each market were selected for the study. Thus in total 50
villages were selected for the study. From the selected villages identified two farmers
from each village were selected randomly. Thus the size of the total sample farmers
was 100. The list of dealers of Nagarjuna Fertilizers and Chemical Limited (NFCL) in
the identified markets was prepared. From the list prepared two dealers were selected
randomly. Thus the size of the total sample dealers was 50. The data collected was
analyzed to attain the stated objectives by using ARIMA model, regression analysis,
ratio analysis, percentage analysis, descriptive statistics and Garrett’s rank technique.
The study revealed that market potential for water soluble fertilizers as
foliar application was highest for cotton crops viz., in Anantapur and Kadapa districts
and mango for Chittoor district. Crop tomato in Chittoor district, banana in Kadapa
district and both banana and tomato in Anantapur district were having highest market
potential for water soluble fertilizers as fertigation application. Paddy and maize in
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Anantapur district and paddy, pulses and mango in Kadapa district were the major
crops of which zinc and mix micronutrients were having high potential. In Chittoor
district, boron and mix micronutrients were having more potential for tomato and
mango crops. The total forecasted sales of water soluble fertilizers for the year 2016
was 853.33 tonnes more than previous year sales and for plant micronutrients for the
year 2016 it was 7.65 tonnes that also more than previous year sales. The results of
ratio analysis indicated that a total of four sales officers and seven field assistants
would be required to achieve the forecasted sales for the year 2016 in three districts
viz. Anantapur, Chittoor and Kadapa. The dealers were the major source of
information for the farmers to create awareness about micronutrients and water
soluble fertilizers and dealers were also playing the most effective role as a guide to
identify the requirement of micronutrients for the farmers in their field followed by
field assistants of different companies. The important roles and responsibilities
majorly to be assigned to field staff to achieve the forecasted sales were dealer’s
meeting, farmer’s meeting, individual farmers contact method, demonstration and
field day.
Description
D5307
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