“FARMERS AND DEALERS PREFERENCE TOWARDS PHOSPOSAKTI BIO-FERTILIZER IN RAJKOT AND JAMNAGAR DISTRICTS” 2963
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Date
2019-08
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Publisher
JAU, JUNAGADH
Abstract
Bio-fertilizers are natural fertilizers made from biological wastes which
contain living micro-organisms. They enrich the soil with organic nutrients which in
turn promotes a healthy growth of the crop. Bio-fertilizers are best defined as
biologically active products or microbial inoculants viz., formulations containing one
or more beneficial bacteria or fungal strains in easy to use and economical carrier
materials which add, conserve and mobilize crop nutrients in the soil As the use of
bio-fertilizers is mandatory in organic farming, the bio-fertilizer market is
experiencing a strong growth all over the world. Hence, this research study conducted
in search of expectations and constrains of farmers towards bio-fertilizers. Multistage
random sampling technique was adopted to survey total 120 samples farmers from
Rajkot and Jamanagar district. The multilinear regression method was employed to
analyze the brand preference of farmers towards the Phosphosakti product. Garrets
rankings technique has been used to find out the most preferred sales promotion
activity executed by company and constrains faced by farmer in adoption of bio fertilizer. Simple tabular and graphical presentation was adopted to know socio economic profile of farmers. Simple rankings methods were also used in know
farmers and dealers expectations from bio-fertilizer companies. The findings of the
study showed that majority of farmers are above 50 years of age and primary
education are most common amongst farmers majority of the farmers comes under
medium group of land holdings. Land holdings and availability of preferred brand aremost significance factor towards the brand preference by the farmers towards the
Phosphoshakti. Farmers meetings and field demonstration are most effective
promotional strategy adopted by company. Farmers expect low price and timely
availability from the bio-fertilizer companies, while on the other hand dealers expect
improve promotional strategy. Most common constrains faced by farmer in adoption
of bio-fertilizer are lack of confidence on bio-fertilizer input and lack of knowledge.