COMMUNICATION BEHAVIOUR OF SCIENTISTS OF KRISHI VIGYAN KENDRAS OF WESTERN INDIA 3623
dc.contributor.advisor | Dr. V. J. Savaliya | |
dc.contributor.author | NAGIRI KISHOR KUMAR | |
dc.contributor.other | 1010119020 | |
dc.date.accessioned | 2023-12-15T11:34:44Z | |
dc.date.available | 2023-12-15T11:34:44Z | |
dc.date.issued | 2022-10 | |
dc.description.abstract | The agricultural information is vast, interdisciplinary and specific to different agro-climatic zones and needs a proper information dissemination system for its effective use. Hence, agriculture information resources should be significantly organized and processed to disseminate right information to the right users at the right time. The information need of the farmers is diverse and they also searching different sources for getting information on agriculture and scientists of KVKs were found as one of the important sources of knowledge of the farmers. Communication is recognized as an important input for development to disseminate and create dialogue among different stakeholders about the technologies and issues of agriculture, environment and sustainable development. A Krishi Vigyan Kendra (KVK) is an agricultural extension center which the name means “Farm Science Centre”, usually serves as the ultimate link between the research stations and farmers which aims to pass on information in a practical in a localized setting. With this consideration, the problem entitled “Communication behaviour of scientists of Krishi Vigyan Kendras of Western India” was undertaken. A study was conducted in Gujarat, Rajasthan, Maharashtra and Goa states. All the KVKs of Gujarat, Rajasthan, Maharashtra and Goa were purposively selected for the study. Considering the total number of KVKs in Western India, 160 respondents were selected for the study. With respect to personal characteristics, more than two-third (71.25%) of the KVK scientists belonged to middle age group, more than half (51.25 per cent) had education up to masters, nearly half (46.25%) had moderate job experience, more than two-fifth (44.38%) had low training exposure, more than two-fifth (43.13%) had medium level of perceived workload, more than two-fifth (44.37%) were found in the high job satisfaction group, more than two-fifth (44.38%) fall under high organizational climate category, nearly two-fifth (39.37%) had high job performance, nearly two-third (62.50%) of the respondents had medium scientific orientation, nearly two-third (64.38%) medium level of innovativeness, that nearly two-third (63.75%) of the respondents had medium level of achievement motivation and nearly two-third (70.63%) of the respondents had medium level of favorable attitude towards ICTs. ii Nearly two-thirds of the respondents (63.13%) were found under medium category of information input behaviour, more than three-fifth (61.25%) were found under medium category of information processing behaviour and more than half of the respondents (55.00%) were found under medium category of information output behaviour. Nearly three-fifth of the respondents (59.38%) were found under medium category of overall communication behaviour. The characteristics of the respondents like training exposure and attitude towards ICT had positive and highly significant relationship with their communication behaviour. The characteristics of the respondents viz., age, education, job experience, job satisfaction, organizational climate, job performance, scientific orientation, innovativeness and achievement motivation had positive and significant relationship with their communication behaviour. Perceived work load of the respondents had negative and significant relationship with their communication behaviour. Eleven of the independent variables screened for the path analysis which had positive and direct effect on communication behaviour of KVK scientists revealed that trainings received (X4) had highest direct effect on communication behaviour of KVK scientists, followed by attitude towards ICT (X11) and education (X2). With respect to total indirect effect of the selected characteristics on communication behaviour of KVK scientists, it was found that trainings received (X4) ranked highest, followed by attitude towards ICT (X12) and scientific orientation (X9). Further, it’s evident from results that first largest indirect effect channelled was through trainings received (X4) in case of variables namely age (X1), job experience (X3), job satisfaction (X6), job performance (X8), innovativeness (X10), achievement motivation (X11) and attitude towards ICT (X12). The KVK scientists indicated greater need for training in respect of communication methods: Conducting demonstrations and about the training in presentation skills: Effective preparation of presentation. Regarding training related to visual aids: Designing power point and concerned to the training in preparation of communication literature: Technical writing. In respect to training related to ICT’s: Website design and regarding training related to mobilization farmers: Motivating farmers was very important. The most important constraints faced by scientists were: Inadequate staff leading to heavy workload, lack of proficiency in handling ICT tools, insufficient funds and less contingencies to the KVKs, inadequate transports facilities to visit the farmers’ fields and poor connectivity of internet to disseminate crucial information. The most important suggestions from the respondents were: Sufficient staff required at the KVK to avoid workload, relevant trainings should be organized for scientists for development of skills in usage of modern ICT tools, sufficient funds should be provided and released timely for the KVKs, more vehicle facility especially for carrying extension activities and also for mobilizing farmers from villages and more farm visits should be included during workshops | |
dc.identifier.uri | https://krishikosh.egranth.ac.in/handle/1/5810203357 | |
dc.language.iso | English | |
dc.pages | 217 | |
dc.publisher | JAU JUNAGADH | |
dc.relation.ispartofseries | 3623 | |
dc.sub | Agricultural Extension | |
dc.theme | COMMUNICATION BEHAVIOUR OF SCIENTISTS OF KRISHI VIGYAN KENDRAS OF WESTERN INDIA 3623 | |
dc.these.type | Ph.d | |
dc.title | COMMUNICATION BEHAVIOUR OF SCIENTISTS OF KRISHI VIGYAN KENDRAS OF WESTERN INDIA 3623 | |
dc.type | Thesis |