A PROFILE STUDY OF FARM OPINION LEADERS AND THEIR FOLLOWERS IN GUNTUR DISTRICT OF ANDHRA PRADESH
| dc.contributor.advisor | CHANDARGI, D. M. | |
| dc.contributor.author | RAMAKRISHNA, K. | |
| dc.date.accessioned | 2019-09-20T04:28:38Z | |
| dc.date.available | 2019-09-20T04:28:38Z | |
| dc.date.issued | 2001-08-09 | |
| dc.description.abstract | The study was conducted during the year 1998-99 in the purposively selected Bapatla mandal of Guntur district in Andhra Pradesh. Out of 20 villages in Bapatla mandal, 2 villages Murukondapadu and Bhartipudi were selected on progressiveness criteria as progressive and non-progressive villages respectively. Six opinion leaders and 48 followers from each village were selected based on sociometric scores. Selected opinion leaders and followers were inteiwiewed to know their personal, socioeconomic and psychological characteristics and to assess their knowledge and adoption regarding rice cultivation practices. The major findings of the study were : The concentration of sociornclric scon; of the best perceived opinion leader was higher with sociometric score of 318 in the non-progressive village, than that in the progressive village where the best perceived opinion leader had sociometric score of 79 only. In non-progressive village, 50.00 per cent each of the opinion leaders had middle school and high school levels of education. In progressive village majority of the opinion leaders (83.33) had high school level of education. Majority of the followers in non-progressive and progressive village had lower educational levels compared to opinion leaders. Majority of the opinion leaders in non-progressive village (66.67%) and in progressive village (83.33%) belonged to middle age group. Among the followers 66.67 per cent in non-progressive village and 62.50 per cent in progressive village were in middle age group. In both villages, majority of the opinion leaders had medium to high levels of participation in formal organizations, cosmopoliteness, mass media participation, extension participation, extension contact, innovative proneness, economic motivation, scientific orientation and risk preference whereas, the followers belonged to medium to low level. In non-progressive and progressive villages, majority of the respondents (81.48% and 68.52%, respectively) had medium level of knowledge regarding recommended cultivation practices of rice. In non-progressive village and progressive village, majority of the respondents (72.22% and 53.70%, respectively) had medium level of adoption regarding recommended cultivation practices of rice. | en_US |
| dc.identifier.other | Th-6094 | |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/5810128688 | |
| dc.keywords | A PROFILE STUDY OF FARM OPINION LEADERS | en_US |
| dc.language.iso | en | en_US |
| dc.pages | 233 | en_US |
| dc.publisher | UNIVERSITY OF AGRICULTURAL SCIENCES GKVK BANGALORE | en_US |
| dc.sub | Agricultural Extension Education | en_US |
| dc.subject | null | en_US |
| dc.theme | AND THEIR FOLLOWERS IN GUNTUR DISTRICT OF ANDHRA PRADESH | en_US |
| dc.these.type | M.Sc | en_US |
| dc.title | A PROFILE STUDY OF FARM OPINION LEADERS AND THEIR FOLLOWERS IN GUNTUR DISTRICT OF ANDHRA PRADESH | en_US |
| dc.type | Thesis | en_US |