A PROFILE STUDY OF FARM OPINION LEADERS AND THEIR FOLLOWERS IN GUNTUR DISTRICT OF ANDHRA PRADESH
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Date
2001-08-09
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK BANGALORE
Abstract
The study was conducted during the year 1998-99 in the
purposively selected Bapatla mandal of Guntur district in Andhra
Pradesh. Out of 20 villages in Bapatla mandal, 2 villages Murukondapadu
and Bhartipudi were selected on progressiveness criteria as progressive
and non-progressive villages respectively. Six opinion leaders and 48
followers from each village were selected based on sociometric scores.
Selected opinion leaders and followers were inteiwiewed to know their
personal, socioeconomic and psychological characteristics and to assess
their knowledge and adoption regarding rice cultivation practices.
The major findings of the study were : The concentration of
sociornclric scon; of the best perceived opinion leader was higher with
sociometric score of 318 in the non-progressive village, than that in the
progressive village where the best perceived opinion leader had
sociometric score of 79 only.
In non-progressive village, 50.00 per cent each of the opinion
leaders had middle school and high school levels of education. In
progressive village majority of the opinion leaders (83.33) had high school
level of education. Majority of the followers in non-progressive and
progressive village had lower educational levels compared to opinion
leaders.
Majority of the opinion leaders in non-progressive village (66.67%)
and in progressive village (83.33%) belonged to middle age group. Among
the followers 66.67 per cent in non-progressive village and 62.50 per cent
in progressive village were in middle age group. In both villages, majority
of the opinion leaders had medium to high levels of participation in formal
organizations, cosmopoliteness, mass media participation, extension
participation, extension contact, innovative proneness, economic
motivation, scientific orientation and risk preference whereas, the
followers belonged to medium to low level.
In non-progressive and progressive villages, majority of the
respondents (81.48% and 68.52%, respectively) had medium level of
knowledge regarding recommended cultivation practices of rice.
In non-progressive village and progressive village, majority of the
respondents (72.22% and 53.70%, respectively) had medium level of
adoption regarding recommended cultivation practices of rice.
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