“CONSUMER BEHAVIOR TOWARDS UPL FUNGICIDES OF JUNAGADH AND RAJKOT DISTRICTS OF GUJARAT” 2966

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dc.contributor.advisorC. D. Lakhlani
dc.contributor.authorDHRITIMALA SAIKIA
dc.date.accessioned2021-07-12T10:15:48Z
dc.date.available2021-07-12T10:15:48Z
dc.date.issued2019-08
dc.description.abstractThe present study entitled “Consumer Behavior towards UPL Fungicides of Junagadh And Rajkot Districts of Gujarat” was undertaken with the objectives of studying the socio economic profile of farmers, evaluating the growth and consumption pattern of the fungicides in the two districts, identifying the factors affecting the brand loyalty of farmers with regard to the fungicide ‘Saaf’ and studying the factors which affect the awareness of the farmers towards the brand ‘Saaf’. 120 farmers were selected for the study purpose. The tabular method, Compound Annual Growth Rate (CAGR), multiple regression and correlation were used for the analysis. The result revealed that a majority of the farmers were large farmers with medium income levels having more than 10 years of experience in agriculture. There was an increasing trend in the consumption of fungicides in the two districts with a positive growth rate. The consumption of the fungicide ‘Saaf’ was highest in case of summer crops as compared to the rabi and kharif crops. The study revealed a variation in the doses used by the farmers as compared to the recommended doses provided by the company. Perception on product quality, availability of the preferred brand, satisfaction towards the brand and performance of the product were significant as well as positive and hence, were the eminent factors that affect the customer’s loyalty towards the brand ‘Saaf’. Moreover, social participation, mass media exposure and extension contact were found to be positive and significant and thus, these were the major factors which accelerates the farmer’s awareness towards the brand ‘Saaf’en_US
dc.identifier.urihttps://krishikosh.egranth.ac.in/handle/1/5810170404
dc.keywordsMultiple regression, Correlation, Compound Annual Growth Rate (CAGR), Consumption Patternen_US
dc.language.isoEnglishen_US
dc.pages76pen_US
dc.publisherJAU, JUNAGADHen_US
dc.subAgricultural Business Managementen_US
dc.theme“CONSUMER BEHAVIOR TOWARDS UPL FUNGICIDES OF JUNAGADH AND RAJKOT DISTRICTS OF GUJARAT” 2966en_US
dc.these.typeM.B.A.en_US
dc.title“CONSUMER BEHAVIOR TOWARDS UPL FUNGICIDES OF JUNAGADH AND RAJKOT DISTRICTS OF GUJARAT” 2966en_US
dc.typeThesisen_US
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