STUDY ON MARKETING CHANNEL OF SEEDS OF ECO AGRISEEDS PRIVATE LIMITED
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Date
2013
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Publisher
Birsa Agricultural University, Kanke, Ranchi, Jharkhand
Abstract
Eco Agriseeds, an India based Company in which the study entitled “Study On Marketing
Channel Of Seeds Of Cereals And Vegetables In Eco Agriseeds Private Limited” was
conducted at Medchal, Hyderabad, Andhra Pradesh. The study was carry out to know the
demand driven marketing trends of crop variety(ies) of the seeds of the company and the cost
of production of various crops and their varieties in Eco Agriseeds Pvt. Ltd.
To study of the demand driven marketing channel of Cereals and Vegetables of Eco Agriseeds
Pvt. Ltd. many concerned officers were contacted to get relevant data as per discussion held
and ultimately the opinions of the Farmers and Dealers about Eco Agriseeds products were
taken, based on this research finding it was found that the demand of the products of the
company are increasing due to comparable price and high quality.
The study further revealed that procurement was the major expense during the production and
price fixation, followed by packaging and transportation costs. The study also revealed that
half of the price estimated is done after adding all the rebates and discount.
The whole study clearly indicates that the quality of Eco Agriseeds products was found to be
superior in comparison to other companies’ products. The market size of Eco Agriseeds
products also found to be increasing with a rapid pace. The company is making a special in
the mind of farmers on the basis of price as per quality of its products.
Description
STUDY ON MARKETING CHANNEL OF SEEDS OF ECO AGRISEEDS PRIVATE LIMITED
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