AN ANALYTICAL STUDY OF DAIRY ENTREPRENEURSHIP AND ITS FUTURE STRATEGY IN JAMMU DISTRICT OF JAMMU AND KASHMIR

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dc.contributor.advisorsharma, V. P.
dc.contributor.authorManhas, J. S.
dc.date.accessioned2017-04-25T05:01:00Z
dc.date.available2017-04-25T05:01:00Z
dc.date.issued2005
dc.descriptionAN ANALYTICAL STUDY OF DAIRY ENTREPRENEURSHIP AND ITS FUTURE STRATEGY IN JAMMU DISTRICT OF JAMMU AND KASHMIRen_US
dc.description.abstractAnimal husbandry and dairy production is an integral part of Indian agriculture. It is land saving and gender neutral enterprise which provides supplementary income and employment to the rural households, the majority of whom are landless, marginal and small farmers. At present, India is the world’s largest producer of milk. The role of dairy enterprise in Indian agriculture is now changing from subsistence level to commercialised one so as to meet the increasing demand of milk and milk products of the increasing population. The economy of the country cannot improve unless animal husbandry progress alongwith agricultural production. Livestock rearing is the subsidiary occupation of all the agriculture population of Jammu and Kashmir. In the last three decades, Jammu district has made rapid strides in dairy development. It has largest population of milch animals (bovine) and contributes largest to the milk pool with about 226.201 (‘000’ MT). Considering the importance of aforementioned facts, a study entitled “An Analytical Study of Dairy Entrepreneurship and its Future Strategy in Jammu District of Jammu and Kashmir” was undertaken with the following specific objectives: 1. To study the personal attributes and information processing behaviour of dairypreneurs. 2. To study the awareness and extent of utilization of interpersonal and mass communication channels by dairy farmers. 3. To find out the existing level of knowledge of dairy owners about improved dairy keeping practices. 4. To study the attitude of dairy keepers towards dairy enterprise. 5. To find out the extent of adoption of recommended dairy husbandry technology by the dairy farmers. 6. To determine the communication fidelity with reference to improved dairy keeping practices. 7. To study the relationship between different dimensions of dairy entrepreneurship and antecedents of dairy farmers. 8. To find out the constraints being perceived by the dairypreneurs in the study area and to suggest future guidelines regarding successfulness of this occupation. The present study was conducted in purposively selected Jammu district of Jammu and Kashmir as it had maximum milch bovine population. Jammu district consists of eleven blocks, out of which two blocks viz., R.S. Pura and Akhnoor were selected based on maximum milch bovine population. Then from each of the selected block, five villages which fall within the radius of 15 km from the block headquarters were selected on the basis of possessing highest milch bovine population. Thus in all, 10 villages were taken for the study. After knowing the number of dairy owners in each village, a proportionate sample of 200 respondents was selected from these villages. Further, on the basis of number of milch animals (bovine) possessed by them, the respondents were divided into three categories of small, medium and large dairy farmers. Thus, there were 80, 68 and 52 small, medium and large dairy farmers, respectively. A research tool was specifically developed and standardized keeping in view the objectives of the study. Data on structured tool were collected personally from the respondents through face to face interview technique. To arrive at the specific objectives, various statistical measures viz., percentage, mean per cent score, mean, standard deviation, rank order correlation coefficient, ranks and analysis of variance were used. The overall study reports the following main findings: 1. It was found that majority of the respondents belonged to the age group of 39 to 53 years; were educated upto middle standard; were following agriculture + dairy farming and had moderate experience in dairying. Most of them had nuclear family of large family size and belonged to general caste. Further, majority of the dairy farmers had marginal land holding and medium level of social participation, credit behaviour and annual income. 2. Majority of the dairy farmers had medium level of entrepreneurial behaviour. They possessed excellent degree of total commitment and immersion. However, they had lowest Entrepreneurial Behaviour Index for high tolerance to failure/ambiguity. A significant difference between different groups of respondents with respect to their entrepreneurial behaviour was found. 3. Majority of the respondents had medium level of information processing behaviour. Information evaluation methods were mostly used information possessing methods by the dairy farmers followed by information storage methods and information transfer methods. A significant difference between different groups of respondents with respect to information processing behaviour was observed. 4. The study revealed that three-fourth of the respondents had medium level of awareness of communication sources and channels. It was also found that the dairy farmers were mostly aware of personal localite sources followed by personal cosmopolite sources. However, impersonal cosmopolite channels were the least known channels of communication to the dairy farmers. A significant difference between different groups of respondents with respect to awareness of communication sources and channels was observed. 5. Nearly three-fourth of the dairy farmers had medium level of utilization of communication sources and channels. It was also found that personal localite sources were the most used information sources by the dairy farmers followed by personal cosmopolite sources. However, impersonal cosmopolite channels were the least used channels of communication by the dairy farmers. A significant difference between small, medium and large dairy farmers was found with respect to utilization of communication sources and channels. 6. Majority of the respondents had medium level of knowledge regarding improved dairy farming practices. They possessed maximum knowledge about breeds and breeding practices and minimum knowledge regarding housing practices. It was also found that there was a significant difference in knowledge between different groups of respondents regarding improved dairy farming practices. 7. Majority of the respondents had favourable attitude towards dairy enterprise followed by most favourable and least favourable attitude towards the vocation. It was also found that there was no significant difference in attitude of different groups of respondents towards dairy enterprise. 8. The study revealed that majority of the respondents had medium level of adoption. Maximum adoption was found in case of feeding practices, while minimum adoption was found in case of housing practices. A significant difference in adoption between different groups of respondents regarding improved dairy farming practices was found. 9. The study indicated that majority of the respondents had medium level of communication sensitivity. Further, majority of the dairy farmers possessed medium level of communication fidelity. It was found that there was a significant difference in communication fidelity between different groups of respondents regarding improved dairy farming practices. 10. The study revealed that most of the personal antecedents of dairy farmers had significant relationship with different dimensions of entrepreneurial behaviour. 11. The study indicted that half of the dairy farmers had faced medium level of constraints. Infrastructural constraints were the most severe bottlenecks faced by the dairy farmers followed by miscellaneous constraints, marketing constraints, socio-psychological constraints and economic constraints. However, the least expressed constraints were technical constraints. It was found that there was a significant difference between different groups of respondents with respect to constraints encountered by them.en_US
dc.identifier.citationManhas and Sharma, 2005en_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810010052
dc.keywordsDAIRY ENTREPRENEURSHIP, FUTURE STRATEGY, JAMMUen_US
dc.language.isoenen_US
dc.pages245en_US
dc.publisherMPUAT, Udaipuren_US
dc.research.problemAN ANALYTICAL STUDY OF DAIRY ENTREPRENEURSHIP AND ITS FUTURE STRATEGY IN JAMMU DISTRICT OF JAMMU AND KASHMIRen_US
dc.subExtension Educationen_US
dc.subjectnullen_US
dc.themeAN ANALYTICAL STUDY OF DAIRY ENTREPRENEURSHIP AND ITS FUTURE STRATEGY IN JAMMU DISTRICT OF JAMMU AND KASHMIRen_US
dc.these.typePh.Den_US
dc.titleAN ANALYTICAL STUDY OF DAIRY ENTREPRENEURSHIP AND ITS FUTURE STRATEGY IN JAMMU DISTRICT OF JAMMU AND KASHMIRen_US
dc.typeThesisen_US
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